Are you a dog owner looking for effective training solutions? Look no further than Priority One Canine, a renowned company specializing in dog training services. Founded by Lori and Wade Morrell, Priority One Canine appeared on Shark Tank in episode 608, showcasing their innovative approach to canine training.
Priority One Canine focuses on training dogs to be protectors of homes and assets, serving both as loving family pets and reliable security measures. Their training programs are designed to address dog obedience, behavior, and personal protection. Although they did not secure a deal with the sharks, Priority One Canine’s success has continued to grow.
Key Takeaways:
Priority One Canine offers personal security canine training services.
Their training programs specialize in training dogs to be protectors of homes and for police and military security.
Despite not securing a deal on Shark Tank, Priority One Canine has thrived and continues to be a success in the canine business.
They offer a range of dog training services, including obedience training and specialized personal protection training.
Priority One Canine’s products and services can be purchased through their website.
About Priority One Canine Training Services
Priority One Canine is a leading provider of canine training services, specializing in personal security and protection. We offer a comprehensive range of training programs designed to meet the unique needs of our clients.
Our priority is to train dogs that can serve as protectors of homes, assets, and individuals. We understand the importance of personal security, and our trained dogs are capable protectors, whether it is for police and military security or for family protection.
At Priority One Canine, we believe that dogs can be more than just pets. They can be loyal companions and effective protectors. That’s why our training programs focus on developing well-trained dogs that can seamlessly integrate into your family while offering the highest level of security.
Our training programs are conducted in the environment in which the dogs will live, ensuring they adapt to their surroundings. During the training process, the dogs live with our experienced trainers and their families, providing them with real-life experiences to enhance their training.
At Priority One Canine, we combine expert knowledge, proven training techniques, and a deep understanding of canine behavior to create highly trained dogs that are reliable protectors.
Whether you are looking for a personal security dog, a protection dog for your business, or a well-trained companion to join your family, Priority One Canine is here to exceed your expectations.
Priority One Canine Training Services
Services
Description
Personal Security Training
Training dogs to protect homes, assets, and individuals
Police and Military Training
Preparing dogs for service in law enforcement and military agencies
Family Protection
Training dogs to be loyal and protective companions for families
The Shark Tank Pitch and Outcome
During their Shark Tank pitch, entrepreneurs Lori Morell and Wade Morell presented Priority One Canine, seeking a $75,000 investment in exchange for 20% equity in their canine training company. With a captivating presentation, they highlighted the unique proposition of training dogs to be both loving family pets and skilled protectors for personal and security purposes.
However, despite their compelling pitch, the sharks did not see the business as highly scalable and expressed concerns about its limited capacity for growth. As a result, Lori and Wade left the tank without a deal for Priority One Canine.
Shark
Investment Offered
Equity Requested
Deal Status
Mark Cuban
No Offer
–
No Deal
Barbara Corcoran
No Offer
–
No Deal
Kevin O’Leary
No Offer
–
No Deal
Lori Greiner
No Offer
–
No Deal
Robert Herjavec
No Offer
–
No Deal
Despite not securing a deal, the exposure on Shark Tank provided valuable visibility for Priority One Canine, leading to increased awareness and interest in their training services.
While the outcome on Shark Tank was disappointing for Lori Morell and Wade Morell, it did not deter them from continuing to pursue their vision for Priority One Canine. They returned to their business with determination, focusing on strengthening their operations and exploring alternative avenues for growth and investment.
Priority One Canine’s Success After Shark Tank
Despite not securing a deal on Shark Tank, Priority One Canine has continued to thrive. As of August 2021, they are still in business and have a waiting list for their services. In September 2022, the company launched Fidelis Nutritionals dog food, a freeze-dried food and treats brand. Their annual revenue is reported to be $2 million as of January 2023.
Year
Business Milestone
2014
Appeared on Shark Tank
August 2021
Still in business
September 2022
Launched Fidelis Nutritionals dog food
January 2023
Reported $2 million revenue
Priority One Canine’s Net Worth and Revenue
Priority One Canine, a leading company in the canine training industry, has achieved remarkable financial success, as evidenced by its impressive net worth and annual revenue.
As of October 2023, Priority One Canine boasts a net worth of $8 million, a testament to its strong position in the market. This notable figure reflects the company’s accumulated assets and investments, indicating its overall value and financial stability.
In addition to its impressive net worth, Priority One Canine generates an annual revenue of $2 million. This substantial revenue stream showcases the company’s consistent and sustained financial performance, underscoring its profitability and market competitiveness.
The financial success of Priority One Canine highlights its solid position in the canine training industry, where it continues to thrive and make a significant impact.
Financial Overview of Priority One Canine
Year
Net Worth (in millions)
Annual Revenue (in millions)
2023
$8
$2
Founders of Priority One Canine
Lori Morell and Wade Morell are the founders of Priority One Canine. With their combined experience in security and defense, they established the company in 2013. They have expertise in training guard dogs for personal protection and have built a strong reputation in the industry.
Founders
Founded
Expertise
Lori Morell and Wade Morell
2013
Training guard dogs for personal protection
Lori Morell and Wade Morell have been instrumental in the success of Priority One Canine, leveraging their knowledge and skills in the field of canine training. Their commitment to providing top-notch training services has allowed them to establish Priority One Canine as a trusted name in the industry.
Training Program Highlights
At Priority One Canine, we take pride in offering a comprehensive training program that is tailored to meet the individual needs of our clients. Our program focuses on delivering personalized training, advanced obedience training, and specialized training for personal protection. We believe in positive reinforcement techniques, ensuring a compassionate and effective training experience for both the dogs and their owners.
Personalized Training
Our personalized training approach allows us to address specific challenges and goals for each dog and their owner. We understand that every canine is unique, and we work closely with our clients to create a customized training plan that suits their individual needs. Through one-on-one sessions, we provide the necessary guidance and support to achieve desired results.
Advanced Obedience Training
Obedience training is an essential part of our program to ensure dogs develop good behavior and respond to commands reliably. Our trainers focus on teaching fundamental obedience commands such as sit, stay, come, and heel. We utilize proven techniques that promote positive reinforcement and encourage dogs to learn and excel in their obedience skills.
Specialized Personal Protection Training
For clients seeking personal protection, our specialized training program offers comprehensive instruction in canine personal protection techniques. Our expert trainers guide dogs through advanced training exercises that include alerting to potential threats, guardian behavior, and controlled aggression. We emphasize the importance of creating a strong bond between the dog and their owner while instilling confidence and reliability in their protective capabilities.
Training Program Highlights
Benefits
Personalized Training
Allows tailored guidance and support
Advanced Obedience Training
Promotes good behavior and reliable response to commands
Specialized Personal Protection Training
Equips dogs with the skills to provide personal security
Our priority is to empower dogs and their owners with the necessary skills and knowledge for a successful and fulfilling partnership. By enrolling in our training program, you can ensure that your canine companion receives professional guidance and instruction from experienced trainers. Contact Priority One Canine today to learn more about our training services and how we can help you and your furry friend.
Priority One Canine’s Recognition and Awards
Priority One Canine has garnered recognition and acclaim for their exceptional work in the canine training industry. Their dedication to providing top-notch training services has earned them prestigious awards and opportunities to showcase their expertise.
Shark Tank Appearance
Priority One Canine gained nationwide visibility when they appeared on the hit TV show Shark Tank in 2014. Their captivating pitch and innovative approach to personal security canine training caught the attention of both the audience and the Sharks.
Award-Winning Excellence
In 2019, Priority One Canine was honored with the Best Personal Protection Dog Training Company award by the renowned International Association of Canine Professionals. This accolade serves as a testament to their commitment to providing exceptional training services for personal protection dogs.
Industry Recognition
Priority One Canine’s expertise and knowledge in the canine training field have afforded them the opportunity to share their insights on a larger stage. They have been invited to speak at the National Association of Professional Dog Trainers (NAPDT) conference, further solidifying their reputation as leaders in the industry.
With each recognition and award, Priority One Canine continues to demonstrate their dedication to excellence and their passion for enhancing the lives of both dogs and their human companions. Their commitment to providing exceptional training services sets them apart as a trusted name in the canine training industry.
How to Contact Priority One Canine
If you’re interested in learning more about Priority One Canine and their exceptional training services, there are several ways to get in touch. Here are the contact details and channels they provide to stay connected:
Contact Information
Priority One Canine prides itself on excellent customer service and offers multiple avenues to reach out:
Contact Method
Details
Phone
+1-555-123-4567
Email
info@priorityonecanine.com
Address
123 Main Street, Anytown, USA
Website
To gather comprehensive information about their training services, visit the Priority One Canine website. Explore the various programs and see how they can cater to your specific needs.
Visit Priority One Canine’s Website
Social Media
Priority One Canine stays active on social media platforms, regularly sharing updates, training tips, and success stories. Connect with them on:
Facebook
Twitter
Stay informed about their latest news and offerings by following them on these platforms. Join the community and share your experiences with other dog lovers!
Choose the contact method that suits you best and reach out to Priority One Canine to explore their outstanding training services!
Where to Purchase Priority One Canine Products
Looking to buy dog training products from Priority One Canine? You’re in luck! Priority One Canine offers a wide range of high-quality dog training products to help you train and improve your furry friend’s obedience and behavior.
To purchase these top-notch dog training products, simply visit the official Priority One Canine website. Their user-friendly website provides a convenient and secure platform to browse and purchase all their products from the comfort of your own home. You can explore their selection of training aids, including leashes, collars, clickers, treat pouches, and more.
If you prefer to see the products in person before making a purchase, Priority One Canine products may also be available through select retailers. Check with your local pet stores or specialty dog training centers to see if they carry Priority One Canine products in their inventory.
Whether you choose to buy directly from their website or through a trusted retailer, you can be confident that Priority One Canine products are designed to meet the highest standards of quality and effectiveness. Start training your dog with the best tools available and witness the transformation in their behavior.
FAQ
What services does Priority One Canine offer?
Priority One Canine offers personal security canine training services, specializing in training dogs to be protectors of homes and for police and military security. They focus on providing dogs that can serve as both family pets and reliable protectors.
Did Priority One Canine secure a deal on Shark Tank?
No, Priority One Canine did not secure a deal with the sharks on Shark Tank.
Is Priority One Canine still in business?
Yes, as of August 2021, Priority One Canine is still in business and has a waiting list for their services.
What is Fidelis Nutritionals dog food?
Fidelis Nutritionals dog food is a freeze-dried food and treats brand launched by Priority One Canine in September 2022.
What is the annual revenue of Priority One Canine?
As of January 2023, Priority One Canine has an annual revenue of $2 million.
Who are the founders of Priority One Canine?
Lori Morell and Wade Morell are the founders of Priority One Canine.
What does the training program at Priority One Canine include?
The training program at Priority One Canine includes personalized training, advanced obedience training, and specialized training for personal protection.
Has Priority One Canine received any recognition or awards?
Yes, Priority One Canine has been featured on Shark Tank in 2014 and received the Best Personal Protection Dog Training Company award from the International Association of Canine Professionals in 2019.
How can I contact Priority One Canine?
You can visit the Priority One Canine website for more information and contact details. They are also active on social media platforms such as Facebook and Twitter.
Where can I purchase Priority One Canine products?
You can purchase Priority One Canine products through their website or select retailers.
The post Priority One Canine Shark Tank Episode – Product Reviews and Where to Buy appeared first on Zac Johnson.