Welcome to our article on the Oat Haus Shark Tank episode! In this exciting episode, entrepreneurs Ari Schaer, Eric Katz, and Ali Bonar pitch their innovative “granola butter” spreads to the Sharks. If you’re curious to learn more about Oat Haus, their unique product reviews, and where to buy their delicious spreads, you’ve come to the right place!
Key Takeaways:
Oat Haus appeared on Shark Tank episode 1304, seeking a Shark’s support to scale production and expand their presence in grocery stores.
The company, formerly known as Kween & Co, rebranded to Oat Haus in July 2021.
Oat Haus granola butter comes in 6 delicious flavors and can be purchased on their website, as well as selected stores like Whole Foods and Amazon.
The journey of Oat Haus Founder Ali Bonar showcases her resilience and determination as an entrepreneur.
Oat Haus experienced significant sales growth and received investments after their Shark Tank appearance.
The Journey of Oat Haus Founder, Ali Bonar
The success story of Oat Haus is deeply intertwined with the entrepreneurial journey of its founder, Ali Bonar. As a nutrition major, Ali had a personal experience that led her to create the innovative concept of granola butter. Dealing with an intolerance to nuts and battling an eating disorder, she recognized the need for a delicious and nutritious alternative to traditional nut butters.
Ali’s entrepreneurial spirit kicked in, and she began making granola butter as a side hustle. It didn’t take long for her product to gain significant popularity, with people loving its unique texture and flavor profile. Starting under the name Kween & Co, Ali’s budding company laid the foundation for what would later become Oat Haus.
Ali’s journey as an entrepreneur is a testament to her resilience and determination. She faced challenges head-on while dedicating herself to creating a product that would truly make a difference in people’s lives. The rebranding from Kween & Co to Oat Haus in July 2021 marked a significant milestone in the company’s history, reflecting its evolution and growing presence in the market.
Ali Bonar’s vision and passion have been crucial in driving Oat Haus forward. Her commitment to providing a healthier alternative to nut butters and her dedication to quality have not gone unnoticed. Through her entrepreneurial journey, Ali has proved that with the right mindset and determination, anyone can turn a simple idea into a successful business.
The Oat Haus Shark Tank Pitch
In their Shark Tank pitch, Ari, Eric, and Ali presented their innovative granola butter spreads, seeking $375,000 for 5% of their company, Oat Haus. The founders shared the inspiring story behind the brand and introduced their unique product to the Sharks. The pitch garnered positive feedback, highlighting the delicious taste and potential market for Oat Haus. However, despite the initial interest, a deal was not secured due to concerns from the Sharks regarding product differentiation and consistency.
The exposure from the Shark Tank episode brought Oat Haus into the spotlight, leading to increased sales and heightened investor interest. This pivotal moment in their journey provided the catalyst for the brand’s continued success and growth.
Investor Partnership Prospects
Although Oat Haus did not secure a deal on the show, their appearance opened the door to numerous partnership opportunities. The brand’s unique concept and compelling founder story resonated with viewers and potential investors alike.
Sharks
Potential Interest
Barbara Corcoran
Known for her investments in innovative food products and consumer goods, Barbara might have seen the potential in Oat Haus.
Robert Herjavec
As an advocate for healthy lifestyle products, Robert could have been intrigued by the granola butter concept.
Mark Cuban
Mark has shown interest in investing in health-conscious brands and might have seen the growth potential in Oat Haus.
Lori Greiner
Known as the “Queen of QVC,” Lori might have recognized the marketability of Oat Haus and its potential for televised success.
Kevin O’Leary
While Kevin tends to be more cautious with food-related investments, the unique nature of Oat Haus could have piqued his interest.
Although the specific details of investor partnerships are not explored further, the exposure garnered from Shark Tank undoubtedly contributed to Oat Haus’ subsequent success.
Oat Haus Business Growth and Sales Figures
Oat Haus has experienced impressive growth in sales since its inception, solidifying its position in the market. Let’s take a closer look at the company’s sales figures and the significant investor support it has garnered.
Sales Figures
Oat Haus has witnessed a remarkable surge in sales, demonstrating its strong market presence and consumer demand for its innovative granola butter spreads. The following table showcases the company’s sales figures over the past years:
Year
Sales Figures
2018
$156,000
2019
$435,000
2020
$1.2 million
In 2021, Oat Haus projected sales of $2.5 million, underlining its continued growth and expansion in the market.
Investor Support
The success of Oat Haus can partially be attributed to the support it has received from notable food product investors. The company secured a total of $600,000 in investments, which played a pivotal role in driving its growth. These investors recognized the immense potential and unique offering of Oat Haus and believed in its vision for success.
The support from investors not only provided Oat Haus with the necessary financial backing but also bolstered its reputation and credibility in the industry. This, in turn, helped the company expand its reach and establish partnerships with major retail stores.
As Oat Haus continues to thrive and meet the growing demand for its granola butter products, it remains committed to delivering quality and innovation to its loyal customer base. The combination of robust business growth and strong investor support positions Oat Haus as a key player in the market.
Oat Haus Journey Post-Shark Tank
Following their impressive appearance on Shark Tank, Oat Haus experienced a remarkable post-Shark Tank journey, marked by substantial growth and exciting partnerships.
Firstly, the exposure from their appearance on the show led to a surge in orders and an outstanding 300% increase in sales. This newfound success propelled Oat Haus into the spotlight and captured the attention of esteemed investors.
One notable partnership was formed with actress Jameela Jamil and her influential online community, I Weigh. Jamil, known for her commitment to wellness and body positivity, saw the potential in Oat Haus and joined as an investor, further elevating the brand’s reach and impact.
By the end of 2021, Oat Haus achieved an impressive milestone, reaching $2.5 million in sales. This remarkable growth is a testament to both the quality of their granola butter products and the undeniable appeal of their brand.
In addition to their sales success, Oat Haus expanded their retail presence significantly. Their products can now be found in prominent stores such as Target, Fresh Market, Sprouts, and Whole Foods, making them easily accessible to a wider audience of health-conscious consumers.
To showcase Oat Haus’ remarkable post-Shark Tank journey, here’s an update of their performance:
Year
Sales (in USD)
2020
$1.2 million
2021
$2.5 million
Through strategic partnerships, unparalleled sales growth, and an expanded retail presence, Oat Haus has solidified its position as a leading brand in the granola butter market. With their commitment to quality and innovation, Oat Haus is poised for continued success and a bright future in the health food industry.
Exploring Oat Haus Granola Butter
Oat Haus granola butter is a delicious and innovative alternative to traditional nut butters. Made with simple, allergen-free ingredients, it offers a unique and satisfying flavor experience. Whether you’re looking for a spread to enjoy on toast, a topping for fruits or pancakes, or a delectable treat straight from the jar, Oat Haus granola butter has got you covered.
One of the fantastic aspects of Oat Haus granola butter is the variety of flavors it comes in. With options like original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice, there’s a flavor to suit every taste preference. Each flavor is carefully crafted to provide a burst of deliciousness that enhances your favorite snacks and meals.
Not only does Oat Haus granola butter deliver exceptional taste, but it is also suitable for various dietary restrictions. The carefully selected ingredients ensure that the butter is allergen-free, making it a fantastic choice for those with food sensitivities or allergies. It’s a versatile and inclusive option that can be enjoyed by many.
When it comes to nutrition, Oat Haus granola butter holds its ground. Packed with protein, fiber, and healthy fats, it offers a balanced and nourishing option for those seeking a wholesome indulgence. It’s the perfect way to satisfy cravings while still prioritizing your well-being.
To give you a visual taste of what Oat Haus granola butter has to offer, take a look at the image below:
As you can see, Oat Haus granola butter is a versatile, flavorful, and allergen-free option that brings innovation to the world of spreads. Its delicious taste, variety of flavors, and nutritional benefits make it a must-try for anyone looking to elevate their snacking experience.
Why I Like Oat Haus Granola Butter
As a self-proclaimed nut butter and granola enthusiast, I was thrilled to discover Oat Haus granola butter. Not only does it offer a unique twist on traditional spreads, but it also satisfies my cravings for both crunch and creaminess in one delightful jar.
One of the factors that sets Oat Haus apart is their commitment to quality. The fact that they have their own manufacturing facility speaks volumes about their dedication to crafting the best possible product. With full control over the production process, they ensure consistency, flavor, and freshness in each batch of granola butter.
But it’s not just their attention to detail that impresses me; it’s also their unique offerings. Oat Haus offers a range of flavors, including original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice. Each flavor is carefully crafted to deliver a delicious and satisfying experience, whether spread on toast, mixed into yogurt, or simply enjoyed straight from the jar.
But the story doesn’t end here. I have a hunch that Oat Haus has even more exciting products up their sleeves. With their innovative approach to granola butter, who knows what tasty surprises they have in store for us in the future. I, for one, am eagerly awaiting their next delicious creation.
Predictions for the Sharks’ Interest in Oat Haus
As Oat Haus enters the Shark Tank stage, anticipation builds about which Sharks will be interested in investing in this innovative granola butter company. Based on their previous investment preferences and industry expertise, several potential Shark investors stand out.
Daniel Lubetzky: With his passion for healthy foods and commitment to socially conscious businesses, Daniel Lubetzky may find Oat Haus appealing. As the founder of KIND Snacks, Lubetzky has a track record of supporting health-focused brands and promoting nutritious products.
Lori Greiner and Mark Cuban: Both Lori and Mark have shown interest in investing in products that cater to consumers’ health and wellness needs. Their experience in the food industry, coupled with their understanding of market trends, makes them strong potential investors for Oat Haus.
Kevin O’Leary: However, it is unlikely that Kevin O’Leary, known for his aversion to food products, will be interested in Oat Haus. O’Leary prefers investments that offer high-profit margins and scalability, which may not align with the granola butter industry.
With these predictions in mind, it’s possible that a bidding war could ensue among the Sharks, each vying for a stake in Oat Haus and recognizing the company’s potential for growth and success.
Shark
Investment Interest
Daniel Lubetzky
High
Lori Greiner
Medium
Mark Cuban
Medium
Kevin O’Leary
Low
Versatility and Benefits of Oat Haus Granola Butter
Looking for a versatile and nutritious spread to elevate your meals and snacks? Look no further than Oat Haus granola butter. This delicious spread offers a wide range of uses, whether you prefer to enjoy it simply spread on toast, paired with fresh fruit, or incorporated into your favorite recipes.
What sets Oat Haus granola butter apart is not just its versatility, but also its balanced nutrition. Packed with a healthy dose of protein, fiber, and healthy fats, it provides a satisfying and nutritious indulgence. You can feel good about treating yourself to this delectable spread.
Additionally, Oat Haus granola butter is allergen-free, making it an excellent choice for individuals with dietary restrictions or those in nut-free environments. It offers a flavorful alternative to traditional nut butters without compromising on taste or nutrition.
FAQ
What flavors does Oat Haus granola butter come in?
Oat Haus granola butter comes in six flavors: original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice.
Where can I purchase Oat Haus granola butter?
Oat Haus granola butter can be purchased on the company website and is also available in selected stores such as Whole Foods and Amazon.
What is the story behind Oat Haus and its founder, Ali Bonar?
Oat Haus was initially known as Kween & Co and was founded by Ali Bonar, a nutrition major. Ali’s journey as an entrepreneur began after she developed an intolerance to nuts and battled with an eating disorder. She started making granola butter as a side hustle, which grew in popularity and led to the rebranding of the company to Oat Haus.
How did Oat Haus perform in their Shark Tank pitch?
During their Shark Tank pitch, Oat Haus founders Ari Schaer, Eric Katz, and Ali Bonar sought a $375,000 investment for 5% of their company. While the Sharks showed interest in the product, they had concerns about its differentiation and consistency, resulting in no deal being made. However, the exposure from the show led to increased sales and investor interest for Oat Haus.
What has been Oat Haus’ business growth and sales figures?
Oat Haus experienced significant growth in sales since its launch. In 2018, they generated $156,000 in sales, which increased to $435,000 in 2019 and $1.2 million in 2020. The company projected to reach $2.5 million in sales in 2021.
What happened to Oat Haus after their Shark Tank appearance?
After appearing on Shark Tank, Oat Haus received a surge in orders and experienced a 300% increase in sales. They secured investments totaling $600,000 from several successful food product investors, including actress Jameela Jamil and her online community, I Weigh. By the end of 2021, Oat Haus achieved $2.5 million in sales and expanded their retail presence to stores such as Target, Fresh Market, Sprouts, and Whole Foods.
How can Oat Haus granola butter be enjoyed?
Oat Haus granola butter can be enjoyed in various ways, such as spread on toast, eaten with fruit, added to pancakes, or enjoyed straight from the jar.
What makes Oat Haus granola butter unique?
Oat Haus granola butter offers a unique alternative to traditional nut butters. It is made with simple, allergen-free ingredients and is suitable for various dietary restrictions. The company also operates its own manufacturing facility, allowing for more control over the product.
Which Sharks might be interested in investing in Oat Haus?
Daniel Lubetzky, known for his interest in healthy foods, may be interested in investing in Oat Haus. Additionally, Lori Greiner and Mark Cuban, who have previously shown interest in bidding on healthy food products, may consider investing. However, Kevin O’Leary, known for his aversion to food products, is likely to pass on the opportunity.
What are the benefits of Oat Haus granola butter?
Oat Haus granola butter offers versatility in its use, providing a healthy dose of protein, fiber, and healthy fats. It is a nutritious indulgence that appeals to those with dietary restrictions or in nut-free environments due to its allergen-free nature.
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