Barbell Apparel Athletic Fit Clothing – Shark Tank Update

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Welcome to our review of Barbell Apparel, the popular brand that offers athletic fit clothing for fitness enthusiasts. In this article, we will explore Barbell Apparel’s journey, their appearance on Shark Tank, the unique appeal of their clothing, customer satisfaction, and their impact on the fashion industry. So, let’s dive in and discover why Barbell Apparel is the go-to choice for those seeking both style and functionality in their workout attire.

Key Takeaways:

Barbell Apparel offers fashionable and functional denim athletic jeans for fitness enthusiasts.
The company gained popularity after a successful Kickstarter campaign.
Despite not securing a deal on Shark Tank, Barbell Apparel has continued to thrive in the industry.
They prioritize quality and comfort in their clothing, with a focus on innovative designs.
Barbell Apparel has had a significant impact on mainstreaming athletic fit clothing in the fashion industry.

The Journey of Barbell Apparel

Barbell Apparel, founded by a team of friends and athletes, embarked on a mission to create better clothing for fitness enthusiasts. They introduced their flagship product, Athletic Fit Jeans, on Kickstarter, which quickly became the second most funded fashion project in history. This groundbreaking success marked a turning point in the fashion industry, igniting a trend towards mainstreaming “Athletic Fit” clothing.

Since their Kickstarter triumph, Barbell Apparel has continued to make waves in the industry. They have successfully launched three more Kickstarter campaigns, expanding their product offerings and making a lasting impact on the fashion industry. Barbell Apparel’s journey exemplifies the power of innovation and entrepreneurial spirit, resonating with individuals who crave high-performance, comfortable athletic wear.

Their mission is to inspire individuals to reach their full potential by providing them with stylish, functional, and high-quality athletic apparel. As they continue to push boundaries and set new standards in the industry, Barbell Apparel remains dedicated to empowering individuals to embrace an active lifestyle while looking and feeling their best.

The Rise of Athletic Fit Clothing

“Our goal was to create clothing that fits well, performs even better, and makes people feel confident in their bodies. The success of our Athletic Fit Jeans on Kickstarter was a game-changer for us, but it also marked a broader shift in the fashion industry towards embracing and celebrating diverse body types.” – Barbell Apparel Co-founders

The popularity of Barbell Apparel’s Athletic Fit Jeans on Kickstarter sparked a revolution in the fashion industry. It challenged the traditional notion of one-size-fits-all clothing and inspired other brands to follow suit. This newfound recognition for athletic fit clothing has provided individuals with muscular builds and active lifestyles the opportunity to find clothing that truly fits their unique physique.

Barbell Apparel’s impact on the fashion industry goes beyond their successful Kickstarter campaigns. By blurring the lines between fashion and fitness, they have successfully carved out a niche in the market and continuously push the boundaries of what athletic apparel can be.

Expanding Product Offerings

In addition to their iconic Athletic Fit Jeans, Barbell Apparel has expanded their product line to cater to a wider audience. They now offer a range of athletic fit clothing, including shirts, joggers, leggings, and shorts. Each product is designed with the same attention to detail, utilizing high-quality materials and advanced construction techniques to ensure durability and functionality.

This expansion has allowed Barbell Apparel to further solidify their position in the industry and cater to the diverse needs of their customers. Whether you’re hitting the gym, going for a run, or simply running errands, Barbell Apparel has the perfect fit for your active lifestyle.

Continued Success and Future Growth

Barbell Apparel’s journey from a successful Kickstarter campaign to an industry-leading brand is a testament to their perseverance and dedication to their vision. They have amassed a loyal following of customers who appreciate the quality, performance, and style of their products.

As they look towards the future, Barbell Apparel aims to continue their growth and expansion. They are constantly innovating and introducing new designs and products that meet the evolving needs of their customers. With an unwavering commitment to quality and their customer-centric approach, Barbell Apparel is poised for continued success in the athletic wear industry.

The Shark Tank Pitch

Karl Workman and Hunter Molzen made their highly anticipated appearance on Shark Tank episode 810, showcasing their innovative line of jeans and pants designed specifically for bodybuilders. Seeking $500,000 for a 5% equity stake in their business, Barbell Apparel, they aimed to secure the much-needed investment to propel their company to new heights.

With a compelling pitch, Workman and Molzen shared their impressive sales numbers, highlighting over $2 million in revenue and strong projected growth. They emphasized the unique qualities of Barbell Apparel jeans, which provide a comfortable and flattering fit for individuals with muscular builds.

“Our jeans are not only stylish but also functional, allowing bodybuilders and athletes to move freely without constraints. We are filling a gap in the market by offering high-quality apparel that caters specifically to this niche.”

Despite their passion and success, the sharks had reservations. They expressed concerns about inventory management and the competitive landscape within the apparel industry. Ultimately, Workman and Molzen did not secure a deal on the show.

However, this setback served as a stepping stone rather than a roadblock to Barbell Apparel’s journey.

Barbell Apparel’s Shark Tank Pitch at a Glance

Karl Workman and Hunter Molzen

Barbell Apparel

Jeans and pants designed for bodybuilders

Investment Sought
$500,000 for 5% equity

No deal secured

Overcoming Challenges

Barbell Apparel faced its fair share of challenges along the way. However, through determination and ingenuity, the company was able to overcome these obstacles and emerge stronger than ever.

One of the major hurdles Barbell Apparel encountered was the issue of inventory management. As the demand for their athletic fit clothing soared, they had to ensure that they could meet the needs of their growing customer base without compromising on quality or delivery times.

“We knew that in order to succeed, we had to find a way to streamline our inventory processes,” says co-founder Hunter Molzen. “We implemented new systems and technologies that allowed us to efficiently manage our stock and fulfill orders in a timely manner.”

In addition to tackling inventory challenges, Barbell Apparel also took the opportunity to expand its product line. Recognizing the demand for high-performance clothing among women, the company introduced a range of stylish and functional athletic wear designed specifically for women.

Furthermore, Barbell Apparel recognized the importance of establishing a physical presence to enhance its retail experience. The company opened new retail locations in Las Vegas, NV, and Scottsdale, AZ, where customers can try on and purchase their favorite athletic fit clothing in person.

This dedication to overcoming challenges and adapting to the evolving needs of their customers has paid off for Barbell Apparel. The company now generates an estimated annual revenue of around $5 million, a testament to their resilience and determination.

Expanding the Product Line and Retail Presence

Retail Locations

Women’s clothing line

Las Vegas, NV

Scottsdale, AZ

The Unique Appeal of Barbell Apparel

Barbell Apparel stands out from the crowd with its innovative use of Advanced Flexible Denim. Unlike regular denim, this specialized fabric offers unparalleled stretch and breathability, making it ideal for athletes and fitness enthusiasts.

Designed to prioritize both comfort and functionality, Barbell Apparel’s clothing provides a perfect fit for individuals who lead an active lifestyle. Their commitment to using high-quality materials ensures that customers experience durability and long-lasting performance.

With a focus on innovative designs, Barbell Apparel has quickly gained a loyal customer base. Their products combine style and functionality, allowing individuals to feel confident during workouts and throughout their daily activities.

By incorporating Advanced Flexible Denim and other high-quality materials, Barbell Apparel sets itself apart as a leader in the athletic wear market. This commitment to quality and innovation has resonated with customers, enabling the brand to establish itself as a trusted name in the industry.

Whether you’re looking for comfortable athletic wear for the gym or stylish casual wear for everyday use, Barbell Apparel offers a range of options that cater to your needs. Their clothing is designed to enhance performance, provide flexibility, and offer exceptional comfort, ensuring that you can focus on achieving your fitness goals without any restrictions.

Customer Satisfaction and Reviews

At Barbell Apparel, customer satisfaction is at the forefront of our mission. We pride ourselves on delivering high-quality athletic fit clothing that exceeds our customers’ expectations. Don’t just take our word for it – let our customer reviews speak for themselves. With over 5,200 reviews on our website, Barbell Apparel has established a loyal customer base who have shared their experiences and positive feedback.

Here is a snapshot of the positive sentiments expressed through customer reviews:

“I have never been able to find jeans that fit my athletic build until I discovered Barbell Apparel. These jeans are a game-changer!” – Sarah G.

“The quality of Barbell Apparel’s clothing is outstanding. I love the stretch and flexibility it offers without compromising style.” – Mark R.

“Barbell Apparel definitely lives up to its reputation. The fit is perfect, and the jeans are incredibly comfortable for all-day wear.” – Amanda L.

These are just a few examples of the five-star ratings given by our satisfied customers. The positive feedback we receive is a testament to the careful craftsmanship and attention to detail that goes into each of our products. We are committed to providing exceptional athletic fit clothing that allows our customers to look and feel great.

Number of Customer Reviews
5-Star Ratings
4-Star Ratings
3-Star Ratings
2-Star Ratings
1-Star Ratings


With over 90% five-star ratings, our customers consistently express their satisfaction with the quality and performance of our athletic fit clothing. We take great pride in these positive reviews and use them as motivation to continue delivering exceptional products that meet the needs of athletes and fitness enthusiasts.

Barbell Apparel’s Impact on the Industry

Barbell Apparel’s success in the athletic fit clothing niche has made a significant impact on the fashion industry as a whole. By focusing on mainstreaming Athletic Fit clothing, they have played a crucial role in popularizing the concept of clothing that caters to individuals with muscular builds. This shift in the industry has led to a greater acceptance and availability of Athletic Fit options in the market, providing a much-needed solution for athletes and fitness enthusiasts.

The introduction of Barbell Apparel’s Athletic Fit jeans and pants has challenged the traditional norms of sizing and fit in the fashion industry. Their commitment to creating functional and comfortable clothing for individuals with active lifestyles has resonated with a broader audience, leading to increased demand for Athletic Fit options from various brands.

The impact of Barbell Apparel’s focus on Athletic Fit clothing goes beyond just influencing fashion trends. It has also empowered individuals with muscular builds to embrace their unique body types and feel confident in their clothing choices. This inclusive approach to fashion has been particularly significant in breaking down societal stereotypes around body image and promoting a healthier and more diverse representation of beauty.


“Barbell Apparel has revolutionized the athletic fit clothing industry by providing stylish and functional options for individuals with muscular builds. Their impact goes beyond just making clothes—it’s about empowering people to embrace their bodies and feel great in what they wear.”

– Fitness blogger and influencer, Sarah Thompson

“Barbell Apparel’s success has sparked a movement in the fashion industry, challenging traditional sizing standards and opening up new opportunities for brands to cater to the needs of athletes and fitness enthusiasts. Their impact will be felt for years to come.”

– Fashion industry analyst, Emily Reynolds

Future Growth and Expansion

Barbell Apparel has witnessed remarkable revenue growth and a substantial expansion of their customer base. With an estimated annual revenue of around $5 million, the company is well-positioned to capitalize on its success and explore new avenues for further growth.

The continuous growth in revenue is a testament to the strength and appeal of Barbell Apparel’s athletic fit clothing. The company’s commitment to providing high-quality, functional, and comfortable athletic wear has resonated with fitness enthusiasts and athletes, contributing to its expanding customer base.

As Barbell Apparel continues to gain traction in the market, there are several exciting prospects for future growth. The company can explore strategic partnerships with fitness influencers and athletes to expand its reach and tap into new markets. Additionally, Barbell Apparel can leverage their online presence and physical retail stores to enhance customer engagement and drive sales.

Expanding the product line could also be a key driver of growth. By diversifying their offerings and catering to a wider range of athletic apparel needs, Barbell Apparel can attract a broader customer base and increase revenue streams.

Furthermore, international expansion presents a significant opportunity for Barbell Apparel. By entering new markets and establishing partnerships with international retailers, the company can expand its global presence and accelerate growth.

Partnerships with Fitness Influencers

Collaborating with fitness influencers can be an effective strategy for Barbell Apparel to reach a broader audience. By partnering with well-known athletes and fitness enthusiasts, the company can leverage their influence and credibility to promote the brand and its products. These partnerships can help Barbell Apparel tap into new customer segments and create a buzz around their offerings.

Diversification of Product Line

Expanding the product line beyond athletic fit jeans could open up new revenue streams for Barbell Apparel. By introducing complementary items such as shirts, shorts, and accessories, the company can cater to the diverse needs of its customer base. This diversification strategy not only increases the average transaction value but also enhances customer loyalty.

International Expansion

With the success and popularity of Barbell Apparel in the United States, expanding internationally is a logical next step. By entering new markets, the company can tap into the growing demand for athletic wear globally. Partnerships with international retailers and strategic marketing efforts will be instrumental in establishing Barbell Apparel as a global brand.

Overall, the future looks promising for Barbell Apparel as the company continues to experience revenue growth and expand its customer base. By pursuing strategic initiatives such as partnerships, diversification, and international expansion, Barbell Apparel is poised to solidify its position as a leader in the athletic fit clothing industry.

The Barbell Apparel Community

Barbell Apparel has cultivated a thriving community of individuals who wholeheartedly embrace an active lifestyle. Their collection of athletic apparel resonates deeply with fitness enthusiasts and athletes who prioritize comfort, performance, and style. By offering high-quality and functional clothing, Barbell Apparel has established itself as a trusted brand within the fitness community.

Whether it’s hitting the gym, exploring the great outdoors, or simply incorporating movement into daily life, Barbell Apparel is dedicated to providing clothing that supports an active and healthy lifestyle.

Connecting Like-Minded Individuals

With their athletic apparel, Barbell Apparel brings together like-minded individuals who understand the importance of staying fit and maintaining an active routine. The community created by Barbell Apparel fosters inspiration, encouragement, and a shared sense of purpose among fitness enthusiasts.

“Barbell Apparel has become more than just a brand; it’s a community of individuals who motivate and uplift each other to live their best and healthiest lives.”

Style That Transcends the Gym

Barbell Apparel recognizes that an active lifestyle extends beyond the boundaries of the gym. Their clothing effortlessly transitions from workout sessions to everyday activities, allowing individuals to maintain their athletic edge while staying stylish and comfortable.

Whether it’s a casual coffee meet-up, a weekend adventure, or a day at the office, Barbell Apparel’s clothing blends seamlessly into all aspects of an active lifestyle.

A Brand That Understands

The Barbell Apparel community appreciates the brand’s unwavering understanding of their unique needs and aspirations. Barbell Apparel’s products are thoughtfully designed to cater to the demands of an active lifestyle, providing freedom of movement, durability, and functionality.

“Join the Barbell Apparel community and experience the difference. Discover a brand that not only caters to your fitness goals but also celebrates your journey towards a healthier and happier you.”

By establishing a community of fitness enthusiasts, Barbell Apparel goes beyond being just a clothing brand. They create a shared identity, inspire one another, and support each other’s pursuit of an active and fulfilling life.

Barbell Apparel’s Commitment to Quality

At Barbell Apparel, we pride ourselves on delivering high-quality athletic wear that exceeds expectations. Our commitment to quality is evident in every aspect of our clothing, from design to materials and construction.

When it comes to durability, our athletic wear is built to withstand even the most rigorous workouts. We understand that athletes and fitness enthusiasts demand clothing that can keep up with their active lifestyles. That’s why we ensure that our products are made to last, so you can focus on achieving your fitness goals without worrying about the durability of your apparel.

But it’s not just about durability. Functional design is at the core of what we do. We know that athletes need clothing that allows for unrestricted movement while providing optimal performance. That’s why our designs are carefully crafted to cater to your specific needs. Whether it’s our moisture-wicking fabrics, ergonomic seams, or strategic ventilation, we prioritize functionality in every detail of our athletic wear.

When you choose Barbell Apparel, you’re investing in high-quality athletic wear that offers both durability and functional design. We believe that you deserve the best, and that’s exactly what we strive to deliver with every product we create.

Customer Testimonial

“I’ve tried many athletic wear brands, but none come close to the quality and durability of Barbell Apparel. Not only do their clothes last, but they also provide the perfect fit and flexibility I need for my workouts. I can’t recommend them enough!”

– Sarah Thompson, Fitness Enthusiast

Barbell Apparel’s Retail Presence

Barbell Apparel, known for its high-quality athletic fit clothing, doesn’t just cater to online shoppers. In an effort to enhance the overall shopping experience, the company has established physical retail stores in Las Vegas, NV, and Scottsdale, AZ.

These brick-and-mortar locations provide customers with the opportunity to try on and purchase their favorite Barbell Apparel items in person. Whether it’s their innovative Athletic Fit Jeans or their stylish women’s clothing line, customers can experience the superior comfort and flexibility firsthand before making their purchase.

Step into the Barbell Apparel retail stores, and you’ll be greeted by knowledgeable and friendly staff who are passionate about fitness and fashion. They are ready to assist you in finding the perfect fit and style that suits your individual needs and preferences.

When you visit the Barbell Apparel retail stores in Las Vegas or Scottsdale, you’ll find a wide range of options to choose from. From men’s and women’s apparel to accessories, their physical stores offer the same diverse product selection available online.

By expanding their retail presence, Barbell Apparel aims to create a more personalized and interactive shopping experience for their customers. They believe that wearing the right clothing can elevate your fitness journey and help you achieve your goals. With their retail stores, they are committed to providing the best shopping experience possible to inspire and empower their customers.


Barbell Apparel’s success story is a testament to their dedication and innovation in the athletic fit clothing industry. Despite facing challenges and not securing a deal on Shark Tank, the company has persevered and thrived. Their commitment to quality and their customers has earned them a loyal following and revolutionized the way people view athletic fit clothing.

From their humble beginnings on Kickstarter, where they became the second most funded fashion project of all time, Barbell Apparel has come a long way. They have expanded their product line, added women’s clothing, and opened retail stores in Las Vegas and Scottsdale.

Barbell Apparel’s mission to inspire individuals to embrace an active and healthy lifestyle is reflected in their functional designs and advanced flexible denim. By providing comfortable and high-quality athletic wear, they have become a trusted brand within the fitness community.

Despite the setback on Shark Tank, Barbell Apparel’s success story and the athletic fit clothing revolution they have sparked is an inspiration to aspiring entrepreneurs and fitness enthusiasts alike. Their journey highlights the power of perseverance, quality, and customer satisfaction in building a thriving and impactful business.


What is Barbell Apparel?

Barbell Apparel is a clothing company that specializes in athletic fit clothing, offering fashionable and functional denim jeans and other apparel designed to cater to the movement and comfort needs of athletes and fitness enthusiasts.

What is the background of Barbell Apparel?

Barbell Apparel was founded by a group of friends and athletes who wanted to create better clothing options. They gained popularity after launching their Athletic Fit Jeans on Kickstarter, becoming the second most funded fashion project of all time and sparking a shift in the fashion industry towards mainstreaming “Athletic Fit” clothing.

Did Barbell Apparel appear on Shark Tank?

Yes, Barbell Apparel co-founders Hunter Molzen and Alex Hanson appeared on Shark Tank Season 8, seeking funding for their clothing company. Although they didn’t secure a deal, their brand has continued to thrive in the market.

How has Barbell Apparel overcome challenges?

Barbell Apparel faced inventory challenges initially but managed to overcome them. They expanded their product line to include women’s clothing and opened new retail locations in Las Vegas, NV, and Scottsdale, AZ, to cater to a wider audience.

What sets Barbell Apparel apart from other brands?

Barbell Apparel stands out due to their use of Advanced Flexible Denim, offering superior stretch and breathability compared to regular denim. Their clothing is designed to provide a comfortable and functional fit for athletes and fitness enthusiasts.

Is Barbell Apparel well-received by customers?

Yes, Barbell Apparel has garnered strong customer satisfaction and positive reviews. With over 5,200 reviews from real customers and a majority of them being five-star ratings, their clothing is highly regarded by fitness enthusiasts.

How has Barbell Apparel impacted the fashion industry?

Barbell Apparel played a significant role in popularizing the concept of athletic fit clothing, leading to a broader acceptance and availability of such options in the market. They have revolutionized the fashion industry by catering to individuals with muscular builds.

What is Barbell Apparel’s revenue and growth?

Barbell Apparel has experienced steady growth and generates an estimated annual revenue of around million. They continue to expand their customer base and explore opportunities for further expansion.

What is the community like at Barbell Apparel?

Barbell Apparel has built a strong community of individuals who embrace an active lifestyle. Their clothing resonates with fitness enthusiasts and athletes who value comfort, performance, and style.

Is quality important to Barbell Apparel?

Yes, Barbell Apparel places a strong emphasis on quality in their athletic wear. Their clothing is designed to withstand rigorous workouts and offer durability for long-lasting use. They ensure that their customers receive the best possible experience.

Where can I find Barbell Apparel products?

In addition to their online presence, Barbell Apparel has retail stores located in Las Vegas, NV, and Scottsdale, AZ. These physical locations provide customers with the opportunity to try on and purchase their athletic fit clothing in-person.

What is the conclusion of Barbell Apparel’s success story?

Despite not securing a deal on Shark Tank, Barbell Apparel has achieved great success and revolutionized the athletic fit clothing industry. Their commitment to quality, innovative designs, and dedication to their customers have earned them a loyal following, and they continue to inspire individuals to embrace an active and healthy lifestyle.

The post Barbell Apparel Athletic Fit Clothing – Shark Tank Update appeared first on Zac Johnson.

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