Cole LaBrant Net Worth – How Much is LaBrant Worth?

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Cole LaBrant, the popular social media sensation and YouTuber, has built an impressive net worth. He has successfully leveraged his online platforms to amass wealth and establish himself as a prominent figure in the digital world.

Key Takeaways:

Cole LaBrant has an estimated net worth of $18 million.
His primary source of income is his YouTube channel, The Labrant Fam, which generates around $5.5 million in ad revenue annually.
LaBrant’s success extends beyond YouTube, with income from TikTok, Instagram, book sales, merchandise, and brand collaborations.
He rose to fame on Vine and gained further recognition through his participation in The Amazing Race Season 28.
Cole LaBrant’s net worth is expected to further grow as he continues to expand his brand and engage with his audience.

Rise to Fame and Personal Life

Cole LaBrant’s journey to fame began on the now-defunct video-sharing platform, Vine, in 2013. He gained popularity for his entertaining dance videos, often collaborating with his group of friends. This exposure on Vine provided the initial boost to his social media career and set the stage for his future success.

In 2016, Cole LaBrant and his mother, Sheri, appeared on the reality TV show “The Amazing Race” Season 28. The duo impressed viewers with their determination and teamwork, ultimately finishing in a commendable second place. As a result, they walked away with a $1 million prize, significantly contributing to Cole LaBrant’s overall net worth.

Aside from his rise to fame, Cole LaBrant has also experienced significant personal milestones. In 2017, he tied the knot with Savannah, a single mother to daughter Everleigh. The couple has since welcomed three more children, turning their family into the beloved and influential online presence known as “The Labrant Fam.”

YouTube Success

One of the main sources of Cole LaBrant’s net worth is his YouTube channel, The Labrant Fam. With over 13.1 million subscribers, the channel generates approximately $5.5 million in ad revenue each year. Cole also has his own separate YouTube channel, @LaBrantCole, with 510k subscribers. His daughter, Everleigh, also has her own channel with 3.94 million subscribers. The Labrant Fam’s videos, which often feature their family and their fun adventures, have accumulated over 3 billion views, contributing significantly to Cole LaBrant’s overall net worth.

The Labrant Fam’s YouTube success can be attributed to their relatable and engaging content. Their videos showcase various aspects of their family life, including challenges, pranks, vlogs, and everyday moments. This authentic and entertaining approach has resonated with millions of viewers, leading to a massive following and substantial ad revenue.

The Labrant Fam’s YouTube earnings not only come from ad revenue but also from sponsored content and brand collaborations. As a popular family vlogger, Cole has partnered with numerous brands to promote their products and services to his loyal audience. These partnerships often involve product placements, sponsored videos, and dedicated brand integrations, providing an additional stream of income for the Labrant family.

“The Labrant Fam’s YouTube channel has become a platform for sharing our lives with our viewers, and we are grateful for the support and opportunities it has brought us.” – Cole LaBrant

Subscriber Count

The Labrant Fam
13.1 million
3 billion


Everleigh Rose
3.94 million

The Labrant Fam YouTube Channel

The Labrant Fam’s YouTube channel is the primary source of Cole LaBrant’s net worth. With over 13.1 million subscribers and 3 billion views, their videos have captivated audiences worldwide. From sharing their family adventures to documenting special moments, the Labrant family has created a loyal and engaged community of followers. This dedicated fanbase has allowed the Labrant Fam to monetize their channel through ad revenue, sponsored content, and brand collaborations, contributing significantly to Cole LaBrant’s overall wealth.

In addition to the Labrant Fam’s main channel, Cole and his daughter Everleigh have their own separate channels. @LaBrantCole, Cole’s personal channel, has amassed 510k subscribers, further expanding his reach and income potential. Everleigh Rose, Cole’s daughter, has also gained fame on YouTube, with her channel boasting 3.94 million subscribers. The Labrant family’s combined presence on YouTube solidifies their status as influential content creators and major contributors to Cole LaBrant’s net worth.

The Labrant Fam’s YouTube success is a testament to their relatability and genuine connection with their audience. By sharing their everyday lives, the Labrant family has built a loyal following that eagerly awaits each new video. Their entertaining and family-oriented content has resonated with viewers of all ages, making the Labrant Fam a beloved channel in the YouTube community.

TikTok Success

Cole and Savannah Labrant have established a significant presence on TikTok, with Cole having over 22 million followers and Savannah having over 30 million followers. TikTok has become a lucrative platform for influencers, with brands paying anywhere from $200 to $20,000 for branded videos. The Labrant Fam’s TikTok success has undoubtedly contributed to Cole LaBrant’s net worth and overall financial success.

On TikTok, Cole and Savannah share snippets of their daily lives, providing a behind-the-scenes look at their family, adventures, and entertaining dance routines. Their engaging and relatable content has resonated with millions of viewers, propelling them to TikTok stardom. The Labrant Fam’s TikTok account is filled with heartwarming moments, funny skits, and impressive dance performances that captivate their audience.

Through their TikTok success, Cole and Savannah have not only gained a massive following but also attracted the attention of brands looking to collaborate with influential creators. They have partnered with companies like Sephora, Olay, and Chipotle, leveraging their TikTok platform to promote products and services to their dedicated fan base. These brand collaborations have undoubtedly contributed to Cole LaBrant’s net worth, as he continues to expand his influence on social media.

Social Media Influence

In addition to YouTube and TikTok, Cole LaBrant has a massive following on Instagram, with 5 million followers. He regularly posts sneak peeks of upcoming videos and snapshots of his family life. Savannah, his wife, also has a substantial following of 7.3 million on Instagram. Their social media presence and influence have played a significant role in boosting their net worth.

Cole LaBrant Instagram
Savannah LaBrant Instagram

5 million followers
7.3 million followers

Through their Instagram accounts, Cole and Savannah have created a strong personal brand, allowing them to connect with their fans on a more intimate level. They use this platform to share glimpses into their daily lives, showcase their latest projects, and promote their YouTube videos and merchandise. Their engagement with their followers has made them relatable and approachable, further strengthening their influence in the social media world.

“Instagram has given us a whole new way to connect with our followers. It’s like having a behind-the-scenes look at our lives. We love sharing our family moments and inspiring others along the way.” – Cole LaBrant

Instagram Highlights:

5 million followers on Cole’s Instagram
7.3 million followers on Savannah’s Instagram
In-depth look into their daily lives and family moments
Promotion of YouTube videos and merchandise
Strong engagement and connection with their followers

Book Sales

Book Sales Revenue (in millions)




Merchandise Sales

Merchandise Sales Revenue (in millions)




“We are grateful for the support of our amazing fans and their enthusiasm for our book and merchandise. It’s humbling to see how our story and products have resonated with so many people.” – Cole and Savannah Labrant

The Labrant Fam’s Brand Collaborations

The Labrant Fam, with their massive following and influence, has attracted numerous brand partnerships and sponsorships. Their authenticity and family-oriented content have made them an attractive choice for well-known brands looking to reach a wide audience. Through these collaborations, the Labrant Fam not only gains exposure but also generates significant revenue, contributing to Cole LaBrant’s overall net worth.

Some of the notable brand partnerships that the Labrant Fam has engaged in include collaborations with Pottery Barn Kids, a popular home furnishing company, and Hello Fresh, a meal kit delivery service. These partnerships showcase the Labrant Fam’s ability to connect with their audience and align themselves with brands that resonate with their values and lifestyle.

“We are excited to partner with brands that share our commitment to family and positivity. It’s important for us to collaborate with companies that align with our values and can provide our audience with valuable products and experiences.” – Cole LaBrant


Pottery Barn Kids
A collaboration featuring a curated collection of children’s furniture and decor items, reflecting the Labrant Fam’s style and aesthetic.

Hello Fresh
An ongoing partnership that includes sponsored cooking videos and exclusive discounts for Labrant Fam viewers.

A fashion brand collaboration that showcases the Labrant Fam’s fashion sense and offers exclusive discounts to their followers.

A seasonal subscription box collaboration, featuring the Labrant Fam’s favorite products and exclusive offers.

These brand collaborations not only provide the Labrant Fam with financial benefits but also give their audience access to exclusive products and experiences. By partnering with reputable and relevant brands, the Labrant Fam continues to strengthen their position as influential content creators, while also expanding their reach and impact.

Real Estate and Assets

Cole LaBrant’s net worth of $18 million is not just derived from his online ventures, but also from his substantial real estate holdings and valuable assets. Let’s take a closer look at his impressive properties and car collection.

Real Estate

Cole LaBrant owns multiple properties, including a house in Troy, Alabama, and a property in Los Angeles. These investments not only serve as places to call home but also as valuable assets that contribute to his overall net worth. The house in Troy, Alabama, provides a comfortable and spacious environment for Cole and his family, while the property in Los Angeles offers proximity to various opportunities in the entertainment industry.

Car Collection

In addition to his real estate holdings, Cole LaBrant also boasts a impressive car collection. Among his notable vehicles are a Jeep Wrangler, a Mercedes AMG, and a Ford Mustang. These luxury cars not only demonstrate his taste for high-performance vehicles but also add to his overall net worth. Cole’s car collection showcases his success and allows him to enjoy the fruits of his hard work.

Real Estate

Troy, Alabama house
Jeep Wrangler

Los Angeles property
Mercedes AMG

Ford Mustang

“Investing in real estate and acquiring valuable assets has been an integral part of Cole LaBrant’s overall financial strategy. His properties provide both a comfortable living and additional avenues for potential income. Meanwhile, his impressive car collection shows his penchant for luxury and adds to his overall net worth.”

Family Wealth

The Labrant family, comprising Cole, Savannah, and their four children, has amassed a significant fortune thanks to their successful YouTube channel, The Labrant Fam. With over 13.1 million subscribers and billions of views on their videos, the family generates an estimated $5.5 million in ad revenue annually. Their combined wealth contributes to Cole LaBrant’s overall net worth.

Through their engaging content, the Labrant Fam has attracted a loyal and dedicated following, allowing them to secure brand collaborations and sponsorships with renowned companies. These partnerships not only provide exposure but also contribute to the family’s financial success. The Labrant Fam’s ability to connect with their audience on a personal level has played a crucial role in building their wealth.

In addition to their YouTube earnings, the Labrant family has diversified their income streams through book sales and merchandise. Their book, “Cole and Sav: Our Surprising Love Story,” became a hit among their fans, further contributing to their net worth. The Labrant Fam’s merchandise, including clothing from Savannah’s “Sav Labrant Shop,” has also gained popularity and become a source of additional revenue.

Key Factors Contributing to the Labrant Family’s Wealth
Estimated Revenue

YouTube Ad Revenue
$5.5 million annually

Brand Collaborations and Sponsorships
Significant contributions

Book Sales
Additional income

Merchandise Sales
Additional revenue

“Our success wouldn’t have been possible without the support of our incredible fans. We are grateful for their unwavering loyalty and are committed to producing meaningful and entertaining content for them,” said Cole LaBrant.

The Influence of Social Media:

The Labrant Fam’s YouTube channel has over 13.1 million subscribers and billions of views
Engagement on social media platforms like Instagram and TikTok has contributed to their net worth
Personal connections with their audience have helped secure brand collaborations and sponsorships

As the Labrant Family continues to create engaging content and expand their brand, their net worth is expected to grow further. With a dedicated fan base and a proven ability to connect with their audience, the Labrant Fam’s financial success shows no signs of slowing down. The wealth they have accumulated is a testament to their hard work, creativity, and unwavering dedication to their craft.

Continued Success and Future Earnings

Cole LaBrant and the Labrant Fam have built a thriving brand and online presence, positioning them for continued success and future earnings. With their massive following and engaged audience, the family is well-positioned to secure new brand collaborations, sponsorships, and other lucrative opportunities. These future endeavors will undoubtedly contribute to Cole LaBrant’s net worth and overall financial success.

As the Labrant Fam expands their content creation, they are likely to explore new projects and ventures. This could include the launch of new YouTube channels, the release of merchandise or books, and the expansion of their social media presence. Their ability to connect with their audience and create engaging content will play a crucial role in their future earnings and overall success.

Additionally, the Labrant Fam’s commitment to staying relevant and embracing new platforms will contribute to their future financial growth. As the digital landscape evolves, they are likely to explore emerging platforms and trends to expand their reach and connect with new audiences. By staying ahead of the curve, the Labrant Fam can maximize their earning potential and solidify their position as influencers in the online space.

In summary, the Labrant Fam’s continued success and future earnings are a result of their dedicated fan base, innovative content creation, and ability to adapt to the ever-changing digital landscape. With their strong brand presence and engaged audience, Cole LaBrant and the Labrant Fam are poised for continued financial growth and a bright future.


Cole LaBrant’s financial journey has been nothing short of remarkable. Through his dedication and hard work, he has built an impressive net worth of $18 million. From his humble beginnings on Vine to his success on YouTube and other platforms, Cole has proven himself to be a savvy entrepreneur and a beloved social media personality.

With a massive following on YouTube, TikTok, and Instagram, Cole has been able to monetize his influence through various streams of income. From ad revenue to brand partnerships, book sales to merchandise, he has strategically leveraged his online presence to maximize his earnings and grow his wealth.

Looking ahead, Cole’s financial journey is set to continue on an upward trajectory. With his growing fan base and constant engagement with his audience, he is in a prime position to secure even more lucrative opportunities. As he and the Labrant Fam create more content and expand their brand, their net worth and influence are expected to soar.

In conclusion, Cole LaBrant’s financial success is a testament to his talent, hard work, and ability to connect with millions of fans worldwide. His journey from social media sensation to multi-millionaire is an inspiration to aspiring content creators and entrepreneurs. As he continues on his path, we can only expect greater things from Cole LaBrant and the Labrant Fam.


What is Cole LaBrant’s net worth?

Cole LaBrant has an estimated net worth of $18 million.

How did Cole LaBrant rise to fame?

Cole LaBrant gained popularity on Vine in 2013 and later competed on The Amazing Race Season 28, finishing in second place.

Who is Cole LaBrant’s wife?

Cole LaBrant’s wife is Savannah, and they have four children together.

How successful is Cole LaBrant’s YouTube channel?

Cole LaBrant’s YouTube channel, The Labrant Fam, has over 13.1 million subscribers and generates around $5.5 million in ad revenue annually.

How successful is Cole LaBrant on TikTok?

Cole LaBrant has over 22 million followers on TikTok, while his wife, Savannah, has over 30 million followers.

How many followers does Cole LaBrant have on Instagram?

Cole LaBrant has 5 million followers on Instagram, while Savannah has 7.3 million followers.

Has Cole LaBrant written a book?

Yes, Cole and Savannah published a book called “Cole and Sav: Our Surprising Love Story.”

Does Cole LaBrant have merchandise?

Yes, the Labrant Fam has released merchandise for their fans to purchase and show support.

What brand collaborations has the Labrant Fam done?

The Labrant Fam has collaborated with brands such as Pottery Barn Kids, Hello Fresh, Lulus, FabFitFun, and more.

What real estate properties does Cole LaBrant own?

Cole LaBrant owns a house in Troy, Alabama, and a property in Los Angeles.

How has the Labrant family amassed their wealth?

The Labrant Fam’s wealth comes from their successful YouTube channel, brand collaborations, merchandise sales, book sales, and other ventures.

What can we expect from Cole LaBrant in the future?

As Cole LaBrant and the Labrant Fam continue to build their brand and expand their online presence, their net worth and influence are expected to grow even further.

The post Cole LaBrant Net Worth – How Much is LaBrant Worth? appeared first on Zac Johnson.

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