Big Latto Net Worth – How Much is Latto Worth?

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Are you curious about the net worth of Big Latto, the talented rapper and rising star in the music industry? In this article, we will delve into the details of Latto’s biography, her remarkable journey as a rapper, and her financial success. Prepare to be inspired by how this young artist has achieved so much at such a young age.

Key Takeaways:

Big Latto, also known as Alyssa Michelle Stephens, is an American rapper with a net worth of $5 million.
Born in Columbus, Ohio, Latto gained recognition by winning the first season of “The Rap Game” in 2016.
She has released hit singles, collaborated with top artists, and achieved chart success.
Outside of music, Latto is an entrepreneur and actively gives back to her community.
With her talent, hard work, and determination, Latto’s future looks bright in the music industry.

Early Life and Career Beginnings

Latto’s journey in music started at a young age. Growing up in Clayton County, Georgia, she began writing her own rap music at the age of ten. She participated in drag racing and attended Lovejoy High School. Latto faced challenges due to her biracial background but embraced the term “mulatto” as her stage name. Her career took off when she competed on “The Rap Game” and released her first single, “No More Talking.” She went on to release mixtapes and gained further recognition in the industry.

Throughout her early career, Latto’s passion for music drove her to pursue her dreams relentlessly. She honed her skills as a rapper and songwriter, refining her unique style and lyrical abilities. Her dedication and hard work began to pay off as she gained a growing following and caught the attention of industry professionals.

With her early success, Latto’s music started to resonate with a wider audience. Her relatable lyrics and captivating delivery set her apart from other artists in the rap genre. As she continued to release more music and collaborate with other artists, her fanbase grew, cementing her position as a rising star in the music industry.

As Latto’s career progressed, she began to explore different musical avenues, incorporating various sounds and styles into her music. Her versatility allowed her to experiment with different genres and collaborate with artists across the industry. From trap-inspired beats to catchy hooks, Latto’s music resonated with listeners and showcased her artistry.

Mainstream Breakthroughs and Chart Success

After gaining recognition as the winner of “The Rap Game” in 2016, Latto wasted no time in making her mark in the music industry. Her mainstream breakthrough came in 2019 with the release of her hit single “Bitch from da Souf.” This track not only reached number 95 on the Billboard Hot 100 but was also certified Gold by the RIAA, a remarkable achievement for any artist.

Building on the success of her breakthrough single, Latto signed with RCA Records and released her highly anticipated debut studio album, “Queen of Da Souf,” in 2020. The album debuted at number 44 on the Billboard 200 chart, cementing Latto’s position as a rising star in the industry.

One of the standout tracks from “Queen of Da Souf” was the collaboration with Gucci Mane titled “Muwop.” The single further propelled Latto’s chart success and solidified her unique sound and artistic style. Since then, Latto has continued to release music that resonates with her audience, including the hit single “Big Energy,” which peaked at number 42 on the Billboard Hot 100.

Notable Chart Achievements


Billboard Hot 100
“Bitch from da Souf” reached number 95

“Bitch from da Souf” certified Gold

Billboard 200
“Queen of Da Souf” reached number 44

Billboard Hot 100
“Big Energy” reached number 42

“Latto’s mainstream breakthrough came in 2019 with her hit single ‘Bitch from da Souf,’ which reached number 95 on the Billboard Hot 100 and was certified Gold by the RIAA. This success led Latto to sign with RCA Records.”

Through her chart-topping singles and album releases, Latto has proven her ability to captivate audiences and achieve success on a nationwide scale. Her unique style, authentic lyrics, and unwavering determination have set her apart in the music industry and continue to propel her toward even greater achievements.

Collaborations and Artistic Ventures

Big Latto’s journey in the music industry has been marked by a series of successful collaborations and artistic ventures. By teaming up with various artists, she has not only showcased her versatility but also expanded her fanbase. Latto’s ability to blend her unique style with different genres and artists has solidified her position as a rising star in the industry.

One notable collaboration in Latto’s career is the remix of her hit single “Bitch from da Souf” featuring Trina and Saweetie. This collaboration brought together three powerful female artists, creating a powerful and empowering anthem for women in the rap game. The remix received accolades from fans and critics alike, further elevating Latto’s status as a force to be reckoned with.

In addition to her collaborations with other artists, Latto has also been sought after as a featured artist on various tracks. She has lent her unique flow and lyrical prowess to songs by notable artists such as NLE Choppa, City Girls, and Doja Cat. These collaborations have not only broadened Latto’s musical horizons but also exposed her to new audiences and solidified her reputation as a versatile and talented rapper.

The Power of Collaboration

“Collaborations allow artists to push their creative boundaries and explore new sonic landscapes. Working with different artists brings a fresh perspective and creates exciting synergies that captivate listeners. For Big Latto, collaborations have been a vital part of her artistic journey, allowing her to connect with fellow musicians and create impactful music that resonates with fans.”

Furthermore, Latto’s artistic ventures extend beyond music. She has also ventured into other creative realms, such as fashion and entrepreneurship. With her clothing store, Pittstop Clothing, Latto combines her love for fashion with her entrepreneurial spirit, providing fans with a glimpse into her personal style and empowering them to express themselves through clothing.

Featured Artists

“Bitch from da Souf” (Remix)
Trina, Saweetie

“Cam That Bitch”
NLE Choppa

“Twerkulator” (Remix)
City Girls

“Get Into It (Yuh)” (Remix)
Doja Cat

Personal Life and Entrepreneurship

Aside from her successful music career, Latto has also ventured into entrepreneurship. In 2017, she opened her own clothing store called Pittstop Clothing in Jonesboro, Georgia. The store offers a wide range of trendy clothing items and accessories, catering to fashion-forward individuals. With her keen sense of style and business acumen, Latto has created a brand that resonates with her fanbase and fashion enthusiasts alike.

In addition to her clothing store, Latto has also generated income through endorsement deals and brand partnerships. Her rising popularity and influence in the music industry have attracted various companies and brands seeking to collaborate with her. Through these partnerships, Latto has not only increased her earnings but also expanded her reach and exposure to a wider audience.

Entrepreneurship Ventures

Table: Latto’s Entrepreneurship Ventures

Business Venture
Launch Year

Pittstop Clothing
A clothing store offering trendy fashion items and accessories.

Endorsement Deals
Collaborations with various brands and companies for promotional campaigns.

Through her entrepreneurial ventures, Latto has not only diversified her income streams but also showcased her talent for business and branding. Her ability to balance her music career with successful business endeavors is a testament to her versatility and determination to excel in multiple areas.

Latto’s Net Worth

As of 2023, Latto’s net worth is estimated to be $5 million. Her multiple successful singles, albums, collaborations, and endorsements have contributed to her substantial wealth. Not only has Latto achieved financial success, but she has also garnered critical acclaim and a dedicated fanbase.

Throughout her career, Latto’s music has resonated with audiences, leading to chart success and increased streams. Her hit single “Bitch from da Souf” reached number 95 on the Billboard Hot 100 and was certified Gold by the RIAA. This recognition, along with her debut studio album “Queen of Da Souf” reaching number 44 on the Billboard 200 chart, has undoubtedly contributed to her net worth.

In addition to her music ventures, Latto has explored various entrepreneurial endeavors. She opened her own clothing store called Pittstop Clothing in 2017, further diversifying her income streams. Latto has also secured endorsement deals and brand partnerships, solidifying her financial standing and increasing her net worth.

Chart Position

Queen of Da Souf
Billboard 200: 44

Untitled Album

Latto’s financial success is a testament to her talent, hard work, and determination in the music industry. With her growing fanbase, lucrative collaborations, and continuous projects, her net worth is likely to increase in the future. Latto’s journey serves as an inspiration for aspiring artists, showcasing the potential rewards of pursuing a career in music.

Achievements and Awards

Latto’s talent and hard work have been recognized through various achievements and awards. Her contributions to the music industry have solidified her position as a rising star. Here are some notable achievements and accolades she has received:

Georgia Music Awards – Youth Hip Hop/R&B Award

At the Georgia Music Awards, Latto won the Youth Hip Hop/R&B Award, showcasing her talent and potential as a young artist in the industry. This award recognizes her unique style and contributions to the hip hop and R&B genres.

BET Hip Hop Awards Nominations

Latto has been nominated for BET Hip Hop Awards, which celebrate and honor the best in hip hop music. Her nominations highlight her impact and success in the industry, solidifying her presence as a relevant and respected artist.

Billboard Women in Music Awards Nomination

Latto’s achievements have gained recognition from the prestigious Billboard Women in Music Awards. Her nomination in this category showcases her influence and impact on the music industry, particularly as a female artist breaking barriers and making waves.

MTV Video Music Awards Nomination

As a testament to her talent and creativity, Latto has received a nomination for the MTV Video Music Awards. This nomination acknowledges her ability to create visually captivating music videos that resonate with audiences worldwide.

These achievements and nominations exemplify the industry’s recognition of Latto’s talent, hard work, and contributions. They serve as a testament to her rising prominence and bright future in the music industry.


Georgia Music Awards
Youth Hip Hop/R&B Award

BET Hip Hop Awards
Various Categories

Billboard Women in Music Awards
Various Categories

MTV Video Music Awards
Various Categories

Name Change and Recent Releases

Since her early career beginnings, the talented rapper known as Big Latto has undergone a significant transformation. In 2021, she made the decision to officially change her stage name from Miss Mulatto to simply Latto. This change not only represented her growth as an artist but also allowed her to further establish her brand and artistic identity. Since then, Latto has been making waves in the music industry with her recent releases.

One of her notable recent singles is “The Biggest,” a high-energy track that showcases Latto’s confident and fierce delivery. The song received positive reviews from fans and critics alike, further cementing Latto’s place as a rising star in the rap scene. Additionally, she released the single “Big Energy,” which became an instant hit and reached number 42 on the Billboard Hot 100 chart. These recent releases demonstrate Latto’s versatility as an artist and her ability to captivate audiences with her unique style.

“I wanted to evolve and grow as an artist, and changing my name was a part of that journey,” Latto stated in a recent interview. “I wanted to shed any preconceived notions and present myself authentically. I’m excited for this new chapter in my career.” This name change has allowed Latto to further express her artistic vision and connect with fans on a deeper level.

With her recent releases, Latto continues to solidify her position as one of the standout artists in the rap genre. Her talent, combined with her unique style and relentless work ethic, sets her apart from the crowd. Fans eagerly anticipate what she has in store for the future and how her artistry will continue to evolve.

Personal Life and Controversies

In 2019, Latto faced a controversial incident that had a significant impact on her life. She was mistakenly arrested for a theft she didn’t commit. The incident was a challenging and emotional experience for Latto, but she found a way to channel her frustration and anger into her music. In response to the injustice she faced, she released a powerful song titled “Fuck Rice Street,” expressing her feelings and shedding light on the flaws in the criminal justice system. The song resonated with many and showcased Latto’s ability to use her platform to shed light on important issues.

Despite the setback, Latto remained focused on her music career and used her experiences to fuel her creativity and artistic expression. She continued to release new music and gained support from her fans who appreciated her authenticity and resilience. Latto’s ability to turn challenging situations into powerful art is a testament to her strength and determination as an artist.

“I believe in using my voice to speak up about the issues that matter to me. Music has always been a way for me to express myself, and I want to use that platform to make a difference and bring attention to important causes,” Latto stated in an interview.

The Power of Resilience

Latto’s ability to overcome adversity and transform it into creative expression is a testament to her resilience. She has shown that she is not afraid to address difficult topics and advocate for change through her music. This ability to use her platform for positive impact sets her apart as an artist and continues to inspire her fans.

As Latto continues to navigate her career, it is clear that she is determined to stay true to herself and use her voice to make a difference. Her experiences and controversies have shaped her into the artist she is today, and she shows no signs of slowing down.


Mistaken arrest for theft
Emotional distress and frustration

Release of the song “Fuck Rice Street”
Expression of frustration and shedding light on flaws in the criminal justice system

Resilience and creative transformation
Continued focus on music career and using experiences to fuel artistic expression

Philanthropy and Giving Back

Alongside her successful music career, Latto is dedicated to giving back to her community and supporting various charitable causes. Her philanthropic efforts reflect her desire to make a positive impact and inspire others to pursue their dreams. Latto’s commitment to philanthropy is evident through her involvement in initiatives focused on education, youth empowerment, and social justice.

One of Latto’s notable philanthropic endeavors is her support for educational initiatives. She recognizes the importance of education in empowering individuals and communities. Latto has contributed to scholarship programs and educational institutions, providing opportunities and resources to students striving for academic success.

In addition to her work in education, Latto is actively involved in initiatives that promote youth empowerment. She understands the challenges faced by young people and aims to uplift and inspire them through mentorship programs and motivational speaking engagements. Latto’s personal experiences and journey serve as a source of inspiration for young individuals pursuing their passions.

“I believe in the power of giving back and using my platform to make a difference. It’s important to me to support causes that align with my values and have a positive impact on the lives of others,” says Latto.

Furthermore, Latto is dedicated to advocating for social justice and equality. She uses her platform to raise awareness about important social issues and support organizations that promote equality, justice, and empowerment for marginalized communities. Through her music, Latto addresses societal challenges and encourages her listeners to stand up for what they believe in.

Latto’s philanthropic efforts exemplify her commitment to making a difference beyond the music industry. By using her success and influence, she aims to create a better future for individuals and communities in need.

Future Projects and Career Outlook

As a rising star in the music industry, Big Latto has an exciting future ahead. With her impressive success and growing fanbase, fans can expect to see a multitude of exciting projects and ventures from her in the coming years. Latto’s dedication to her craft and ability to evolve as an artist ensures that her music will continue to captivate audiences.

One of the most anticipated future projects from Big Latto is her upcoming album, which promises to showcase her artistic growth and versatility. With each release, Latto has demonstrated her ability to experiment with different sounds and genres, all while staying true to her unique style. Fans can look forward to a collection of impactful and catchy tracks that showcase Latto’s lyrical prowess and undeniable talent.

In addition to new music, Big Latto is also expected to embark on a series of highly anticipated tours and live performances. Her energetic stage presence and ability to connect with her audience make her an exceptional performer. Fans can expect an immersive and unforgettable experience as they witness Latto’s powerful performances firsthand.

Table: Upcoming Projects and Collaborations

Release Date

New Album

Nationwide Tour

Collaboration with A-list artist

Big Latto’s career outlook is undoubtedly bright. With her talent, determination, and ever-growing fanbase, she is poised to become one of the most influential artists in the industry. As she continues to push boundaries and challenge norms, Latto’s impact on the music industry will only continue to grow, solidifying her position as a true trailblazer.


Big Latto’s journey in the music industry is a true success story. From her humble beginnings as a contestant on “The Rap Game” to her impressive net worth and chart-topping hits, Latto has proven herself to be a rising star. Her talent, hard work, and determination have propelled her to great heights, and she continues to inspire aspiring artists and music lovers.

With her unique style and entrepreneurial ventures, Latto has not only become a prominent figure in the music industry but also a savvy businesswoman. Her clothing store, Pittstop Clothing, and endorsement deals have contributed to her financial success and allowed her to build a brand beyond her music.

While achieving fame and success, Latto has never forgotten the importance of giving back. Through her philanthropic efforts, she has made a positive impact on her community and used her platform to support causes she believes in.

In conclusion, Big Latto’s success story and journey in the music industry serve as a testament to her talent, hard work, and dedication. With a promising future ahead, Latto continues to captivate audiences and leave her mark on the music industry, paving the way for future artists to follow in her footsteps.


What is Latto’s real name?

Latto’s real name is Alyssa Michelle Stephens.

Where was Latto born?

Latto was born in Columbus, Ohio.

When did Latto win “The Rap Game”?

Latto won the first season of “The Rap Game” in 2016.

What was Latto’s debut single?

Latto’s debut single was “No More Talking.”

What was Latto’s mainstream breakthrough single?

Latto’s mainstream breakthrough single was “Bitch from da Souf.”

What is Latto’s net worth?

Latto’s net worth is estimated to be $5 million.

What awards has Latto won?

Latto has won the Youth Hip Hop/R&B Award at the Georgia Music Awards.

Why did Latto change her stage name?

Latto changed her stage name to reflect her growth as an artist and establish her brand.

What was Latto’s controversial incident in 2019?

Latto was mistakenly arrested for a theft she didn’t commit, and she expressed her frustration through a song titled “Fuck Rice Street.”

What is Latto’s clothing store called?

Latto’s clothing store is called Pittstop Clothing.

What philanthropic initiatives has Latto been involved in?

Latto has been involved in various charitable initiatives, supporting causes such as education and youth empowerment.

What can fans expect from Latto in the future?

Fans can expect more music releases, collaborations, and tours from Latto in the coming years.

The post Big Latto Net Worth – How Much is Latto Worth? appeared first on Zac Johnson.

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