Soy-Yer-Dough Shark Tank – Founder, Net Worth and Investment

Soy-Yer Dough, now known as Yer Dough, is an eco-friendly and non-toxic playdough brand that gained recognition after appearing on Shark Tank. Founded by Sawyer Sparks, the company specializes in gluten-free playdough made from soy and corn.

In the Shark Tank pitch, Sawyer secured a $300,000 investment from Kevin O’Leary, Daymond John, and Robert Herjavec, who now own 51% equity in the company. The current net worth of Soy-Yer Dough is estimated at $750,000.

Key Takeaways:

Soy-Yer Dough, founded by Sawyer Sparks, is an eco-friendly and non-toxic playdough brand that appeared on Shark Tank.
The company specializes in gluten-free playdough made from soy and corn.
Soy-Yer Dough received a $300,000 investment from Kevin O’Leary, Daymond John, and Robert Herjavec, who now own 51% equity in the company.
The current net worth of Soy-Yer Dough is estimated at $750,000.

The Story of Soy-Yer Dough

Soy-Yer Dough, an innovative and eco-friendly playdough brand, has an inspiring origin story. It all began in Sawyer Sparks’ mother’s kitchen when he learned about a child with celiac disease who couldn’t enjoy traditional wheat-based playdough. Determined to provide a safe and inclusive alternative, Sawyer embarked on a mission to develop a non-toxic playdough that children of all ages and dietary restrictions could enjoy.

Using rice flour as the base ingredient, Sawyer crafted a soft, colorful, and gluten-free playdough that would spark creativity and imagination. In addition to being gluten-free, Soy-Yer Dough is also soy-free and completely non-toxic, ensuring a worry-free play experience for children and peace of mind for parents. It quickly gained popularity for its allergy-friendly properties and commitment to child safety.

Soy-Yer Dough’s eco-friendly approach to playdough production further distinguishes it from other brands in the market. By using organic ingredients, the brand minimizes the use of harmful chemicals and pesticides. This commitment to sustainability not only benefits the environment but also reinforces the brand’s dedication to providing an ethical and wholesome playtime experience.

“At Soy-Yer Dough, we believe that every child deserves to play without limitations. That’s why we created a playdough that is not only safe for children with dietary restrictions, but also eco-friendly and non-toxic. We’re passionate about encouraging imaginative play while prioritizing the well-being of both children and the planet.” – Sawyer Sparks, Founder of Soy-Yer Dough

The story of Soy-Yer Dough is a testament to the power of innovation and empathy. Through their gluten-free, non-toxic playdough, they have created a space where all children can explore their creativity and build lasting memories. So, let your child’s imagination soar with Soy-Yer Dough, the playdough that’s safe, sustainable, and heaps of fun!

Soy-Yer Dough on Shark Tank

When it comes to catapulting a business into the spotlight, appearing on Shark Tank is a game-changer. That’s exactly what happened to Soy-Yer Dough, now known as Yer Dough, when founder Sawyer Sparks stepped into the entrepreneurial arena on season 1 episode 7 of the hit TV show.

Sawyer Sparks aimed to secure a $125,000 investment for a 25% stake in his company, valuing Soy-Yer Dough at $500,000. Armed with impressive sales numbers and a compelling pitch highlighting the potential market among children with wheat allergies, Sawyer quickly grabbed the attention of the Sharks.

“Soy-Yer Dough has tremendous potential and fills a much-needed gap in the market. I’m intrigued,” expressed Daymond John during the pitch.

After some savvy negotiation, a trio of Sharks, Kevin O’Leary, Daymond John, and Robert Herjavec, made a joint offer. They pledged a total investment of $300,000 for 51% equity in Soy-Yer Dough, recognizing the brand’s unique positioning and growth prospects.

With this significant deal, Sawyer Sparks took a giant leap forward in his business journey, propelling Soy-Yer Dough to newfound success and recognition.

With their combined expertise and capital injection, the Sharks have helped shape Yer Dough into the thriving brand it is today. But the Shark Tank journey was just the beginning of Sawyer Sparks’ path to success. In the subsequent sections, we’ll explore Yer Dough’s post-Shark Tank journey, its impact on the market, and its commitment to sustainability.

Post Shark Tank Journey of Yer Dough

After a successful appearance on Shark Tank, Soy-Yer Dough entered a new chapter in its journey and transformed into Yer Dough. This rebranding reflected the company’s commitment to being soy-free, in addition to its existing gluten-free formulation. Under the leadership of founder Sawyer Sparks, Yer Dough continued to thrive and make strides in the market.

Sawyer Sparks, serving as the CEO, oversaw the establishment of a state-of-the-art factory in Bloomfield, Indiana. This strategic move allowed Yer Dough to scale up production and meet the growing demand for its eco-friendly and non-toxic playdough. The factory became the hub of innovation, ensuring that Yer Dough maintained its high-quality standards while increasing its production capacity.

In May 2020, Yer Dough reached another milestone when Sustainable Projects Group acquired the company. This partnership further solidified Yer Dough’s position in the market, combining the brand’s commitment to sustainability with Sustainable Projects Group’s expertise and resources. Although the financial details of the acquisition were not disclosed, it marked a significant step forward for both Yer Dough and Sustainable Projects Group.

Sustainable Partnerships for a Brighter Future

Yer Dough’s collaboration with Sustainable Projects Group aligns with their shared vision of fostering a more sustainable future. Through this partnership, Yer Dough gains access to the resources and support needed to continue refining its products and expanding its reach. Together, Yer Dough and Sustainable Projects Group are committed to providing children with safe and eco-friendly playdough options that inspire creativity and promote a healthier planet.

The acquisition marked a significant turning point for Yer Dough, opening up new avenues for growth and positioning the brand as a leader in the industry. With the backing of Sustainable Projects Group, Yer Dough has the opportunity to reach even more children and families, spreading joy and creativity while championing sustainability.

“We are thrilled to join forces with Sustainable Projects Group. Their expertise and commitment to sustainability perfectly complement our mission to provide safe and eco-friendly playdough for children worldwide. Together, we can make a lasting impact.” – Sawyer Sparks, CEO of Yer Dough

By joining forces, Yer Dough and Sustainable Projects Group not only solidified their positions in the market but also reinforced their dedication to creating a better future for generations to come. With this strong foundation, Yer Dough is poised for continued growth and success, continuing to innovate and inspire young minds through its sustainable playdough products.

Soy-Yer Dough’s Impact and Sustainability Commitment

Soy-Yer Dough is dedicated to making a positive impact on the environment and promoting sustainability through its eco-friendly playdough. The brand recognizes the importance of sourcing organic ingredients to reduce the use of harmful chemicals and pesticides in its products, ensuring a safer play experience for children.

By utilizing sustainable practices and supporting local farmers, Soy-Yer Dough strives to minimize its environmental footprint. The brand’s commitment to environmental sustainability extends beyond its playdough formula, reaching every aspect of its operations.

But sustainability is not just about the environment; it’s also about the people. Soy-Yer Dough is deeply aware of its social responsibility and understands that sustainability goes hand in hand with social and economic factors. The company believes in providing jobs that offer living wages and benefits, contributing to the well-being of its employees and the surrounding community.

Now, let’s take a closer look at Soy-Yer Dough’s proactive approach to environmental sustainability and its commitment to sourcing organic ingredients:

Sourcing Organic Ingredients

Soy-Yer Dough values the health and well-being of children and the planet. That’s why the brand carefully selects organic ingredients for its playdough, ensuring a safer and healthier choice for children who love to explore and create. By using organic materials, Soy-Yer Dough minimizes exposure to harmful chemicals and pesticides, providing parents with peace of mind.

Organic ingredients not only benefit children’s health but also help to protect the environment. Organic farming practices promote soil fertility, biodiversity, and the responsible use of resources. By supporting organic agriculture, Soy-Yer Dough actively participates in the preservation of ecosystems and the promotion of long-term environmental sustainability.

Through its commitment to sourcing organic ingredients, Soy-Yer Dough sets an example for other playdough brands and highlights the importance of making conscious choices when it comes to children’s toys.

A Holistic Approach to Sustainability

Sustainability is at the core of Soy-Yer Dough’s values. The brand recognizes that environmental sustainability cannot exist without social and economic sustainability. By prioritizing fair wages and employee benefits, Soy-Yer Dough contributes to the creation of a socially sustainable workplace.

Moreover, the brand understands the importance of community engagement and collaboration. Soy-Yer Dough actively seeks partnerships with local farmers and suppliers, supporting the local economy and fostering strong relationships within the community.

Soy-Yer Dough’s commitment to environmental, social, and economic sustainability resonates with conscious consumers who prioritize eco-friendly and socially responsible products. By choosing Soy-Yer Dough, parents can not only provide their children with a safe and creative play experience but also support a brand that cares deeply about the planet and its people.

The Success and Growth of Yer Dough

Under the rebranded name Yer Dough, the company has experienced remarkable success and substantial growth. With its commitment to providing safe, sustainable, and high-quality playdough products, Yer Dough has resonated with customers, leading to impressive sales figures. The brand has expanded its presence in various large retail stores and online platforms, solidifying its position in the market.

The key factors contributing to Yer Dough’s success are its allergy-friendly and eco-friendly properties. By offering playdough that is free from common allergens and made with sustainable ingredients, the brand has attracted a loyal customer base that values both the safety of their children and the preservation of the environment.

To illustrate the scale of Yer Dough’s achievement, the company has achieved sales of over $5 million. This significant milestone demonstrates the market demand for their unique products and highlights their ability to capture a substantial share of the playdough market.

Yer Dough Growth and Sales

Yer Dough’s growth and sales have been exceptional, driven by its commitment to rebranding and innovation. The expansion of the brand’s product offerings, coupled with strategic marketing initiatives, has enabled Yer Dough to capture the attention of a wide audience, including parents, educators, and caregivers who prioritize safe and sustainable play options for children.

By continually bringing new and exciting playdough variations to the market, Yer Dough has maintained its competitive edge. The brand’s dedication to staying ahead of the latest trends and customer preferences has solidified its position as a leader in the industry.

Yer Dough Sales Channels

To effectively reach its target audience, Yer Dough has leveraged both traditional retail channels and online platforms. The brand has secured partnerships with major retail stores, ensuring its products are readily available to customers in physical locations. Additionally, Yer Dough has capitalized on the convenience and accessibility of e-commerce, making its playdough products easily accessible to customers across the country.

The combination of widespread in-store availability and a strong online presence has contributed significantly to Yer Dough’s sales growth. Customers can find Yer Dough products not only on the shelves of their favorite local stores but also through popular online marketplaces, ensuring a seamless and convenient shopping experience.

Yer Dough Sales Channels:

Retail Stores
Online Platforms

1. Walmart
1. Amazon

2. Target
2. Etsy

3. Toys “R” Us
3. YerDough.com

The table above outlines some of the major retail stores and online platforms where customers can find Yer Dough products. This widespread availability and accessibility have played a crucial role in the brand’s sales growth and market expansion.

“Yer Dough’s success is a testament to the growing demand for safe and eco-friendly play options for children. By combining innovative products and a commitment to sustainability, the brand has captured the hearts of parents and caregivers everywhere.”
– Industry Expert

The Acquisition of Yer Dough by Sustainable Projects Group

In May 2020, Yer Dough reached a significant milestone when it was acquired by Sustainable Projects Group, further solidifying its position in the market. This strategic acquisition was driven by Yer Dough’s commitment to sustainability, which aligned perfectly with Sustainable Projects Group’s mission. The acquisition not only provided Yer Dough with additional resources and support but also opened up new opportunities for expansion and growth.

Under the ownership of Sustainable Projects Group, Sawyer Sparks continues to serve as the CEO of Yer Dough. This ensures a seamless transition and allows for the continuity of the brand’s vision and values. Sawyer’s expertise and leadership, combined with the strategic guidance of Sustainable Projects Group, create a formidable partnership that drives Yer Dough towards a bright future.

“The acquisition of Yer Dough by Sustainable Projects Group not only strengthens our position in the market but also reinforces our commitment to sustainability and eco-friendly practices. We are excited to work alongside Sawyer Sparks and his team to continue providing safe, high-quality, and environmentally conscious playdough products to children around the world.” – CEO of Sustainable Projects Group

The Net Worth of Soy-Yer Dough

As of 2021, Soy-Yer Dough, now known as Yer Dough, has an estimated net worth of $750,000. The company’s commitment to sustainability and its innovative eco-friendly playdough products have played a significant role in its growth and success. Yer Dough has made a positive impact in the industry, attracting attention from both customers and investors.

With its non-toxic and gluten-free playdough, Yer Dough has positioned itself as a leader in the market. The brand’s dedication to providing a safe and sustainable play experience has resonated with parents and educators alike. The company’s net worth reflects the value it has created through its product offerings and its commitment to making a difference.

Yer Dough’s success is not only measured in financial terms but also in its contribution to the playtime enjoyment and development of children. The brand’s commitment to using organic ingredients and its eco-friendly practices align with the growing demand for environmentally conscious products.

Yer Dough’s net worth also reflects the trust and loyalty of its customer base. By combining safety, sustainability, and quality, the brand has built a strong reputation that has propelled its growth in the market.

Investors recognize the potential of Yer Dough and its long-term viability. The company’s net worth is a testament to its ability to attract investment and secure partnerships that contribute to its continued growth and success. As Yer Dough continues to expand its product line and explore new avenues for growth, its net worth is expected to increase, further solidifying its position as a leader in the playdough industry.

Yer Dough’s Commitment to Safety and Education

Yer Dough is not just your ordinary playdough brand. It goes beyond providing a fun and enjoyable sensory play experience for children. With its soft texture, vibrant colors, and enticing scents, Yer Dough engages children’s senses and sparks their imagination.

But Yer Dough doesn’t stop there. The brand is also dedicated to promoting education through play. It offers a range of educational toys that perfectly complement the playdough experience, encouraging children to explore and learn through hands-on play.

By combining sensory play with educational toys, Yer Dough creates a rich learning environment for children. Whether it’s shaping letters and numbers, constructing buildings, or creating imaginative stories, Yer Dough fosters creativity, problem-solving skills, and fine motor development.

Yer Dough’s emphasis on safety is evident in its commitment to providing children with a non-toxic and eco-friendly playdough option. Parents can have peace of mind knowing that their little ones are playing with a product that is safe for both them and the environment.

So, whether your child is molding and squishing the dough or building with the accompanying educational toys, Yer Dough is not just a playtime activity—it’s a tool for learning, growth, and creativity.

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Educational Benefits of Yer Dough

Encourages sensory exploration

Develops fine motor skills

Promotes creativity and imagination

Fosters cognitive and problem-solving abilities

Enhances hand-eye coordination

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Yer Dough’s Market Presence and Competition

Yer Dough has solidified its position in the market with its strong presence in various large retail stores and online platforms. The brand’s products have successfully reached customers both domestically and internationally, expanding its customer base and market reach.

Despite facing competition from other playdough brands, Yer Dough stands out with its unique selling proposition. It offers eco-friendly, non-toxic, and gluten-free playdough, setting it apart from the competition. This commitment to providing a safe and sustainable playtime experience has resonated with consumers and contributed to the brand’s success.

Yer Dough
Competitor 1
Competitor 2

Eco-friendly
Yes
No

Non-toxic
Yes
Yes

Gluten-free
Yes
No

Market Presence
High
Medium

Customer Reviews
Positive
Mixed

The Future of Yer Dough and Sawyer Sparks

As Yer Dough continues to grow and evolve, Sawyer Sparks, the passionate CEO, remains committed to the brand’s ongoing success. With a strong focus on sustainability and the creation of safe and educational products, Sawyer is determined to lead Yer Dough into a bright future.

Looking ahead, Yer Dough is set to continue its innovative approach to playdough, expanding its product offerings and captivating the market with new and exciting creations. The brand’s dedication to eco-friendly practices and non-toxic materials ensures that children can enjoy sensory play in a safe and sustainable way.

Under Sawyer’s guidance, Yer Dough will continue to make a positive impact in the playdough industry, setting itself apart from the competition. With a vision to create new job opportunities and promote environmental sustainability, Sawyer’s leadership ensures that Yer Dough’s future plans are rooted in both social and ecological responsibility.

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