Soupergirl Shark Tank – Founder, Net Worth, and Investment

Welcome to our article on Soupergirl, the innovative food company that made a splash on Shark Tank! Founded by Sara Polon and her mother, Marilyn Polon, Soupergirl is known for its fresh, preservative-free soups made with high-quality ingredients. Although they didn’t secure a deal on the show, Soupergirl has continued to thrive and grow, becoming a favorite among health-conscious consumers. Let’s dive in and learn more about the founders, their journey on Shark Tank, and the company’s success.

Soupergirl is a food company founded by Sara Polon and her mother, Marilyn Polon
Soupergirl appeared on Shark Tank but did not secure a deal
The company has seen significant growth, with an annual revenue of $9 million
They offer a range of fresh, preservative-free soups made in small batches
Soupergirl’s soups are available at Whole Foods, Costco, and other major retailers

What is Soupergirl and who is the founder of Soupergirl?

Soupergirl is a food company known for producing fresh, preservative-free soups made in small batches without any additives. Their commitment to using high-quality ingredients sets them apart in the market, and their soups have gained popularity among health-conscious consumers.

One of their most loved flavors is the pumpkin bisque, which is rich, creamy, and full of flavor. In addition to this crowd favorite, Soupergirl offers a variety of other delicious flavors, including black bean sweet potato chili, split pea rosemary soup, zucchini chickpea bisque, and tomato gazpacho. Each soup is carefully crafted to deliver a comforting and nourishing experience.

The company was founded in 2008 by Marilyn and Sarah Polon, a dynamic mother-daughter duo. Marilyn, a self-taught cook, has a strong passion for creating flavorful and wholesome dishes. Sarah, on the other hand, brings her expertise to the business with a bachelor’s degree from the University of Pennsylvania.

Since its humble beginnings, Soupergirl has grown significantly. They now have two brick and mortar locations, a convenient home delivery service, and widespread retail distribution. You can find their soups at over 50 Whole Foods Market stores and 20 Costco locations along the East Coast.

With their commitment to using fresh ingredients and their dedication to producing preservative-free soups, Soupergirl has gained a loyal following. Their soups not only taste great but also align with a health-conscious lifestyle. Whether you’re looking for a warm and comforting meal or a light and refreshing option, Soupergirl has something to satisfy every palate.

Soupergirl at Shark Tank Pitch

Soupergirl had an exciting opportunity to showcase their company on the popular reality TV show Shark Tank. Appearing in Season 10, the founders of Soupergirl, Marilyn and Sarah Polon, were eager to secure funding for their business expansion.

Their pitch revolved around seeking a $500,000 investment in exchange for a 10% stake in their company, which was valued at $5 million. Armed with their delicious soups, the founders shared their heartfelt story and proposal with the sharks, hoping to convince them of the potential and value of Soupergirl.

“We crafted each soup with love, using fresh, preservative-free ingredients. Our goal is to offer a healthy and flavorful option for busy individuals who value nutritious meals. Soupergirl is more than just soup; it’s a movement towards better eating habits.”

Unfortunately, despite the founders’ passion and the undeniable quality of their soups, none of the sharks were compelled to invest in Soupergirl. Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and guest shark Matt Higgins all decided to pass on the opportunity.

However, Soupergirl’s appearance on Shark Tank proved to be a significant milestone for the company. The episode aired in June 2018, and a few weeks later, Matt Higgins, one of the guest sharks, reached out to offer his advisory services to the founders. This unexpected turn of events was a testament to the impact and potential of Soupergirl.

The Soupergirl Shark Tank pitch may not have resulted in immediate investment, but it opened doors and led to valuable connections that would contribute to the company’s growth and success.

Shark Tank Pitch Details:

Investment Amount: $500,000

Equity Offered: 10%

Valuation: $5 million

Soupergirl’s Growth and Funding

Soupergirl, despite not securing a deal on Shark Tank, has experienced significant growth in revenue. In 2019, their revenue increased to over $6.5 million, showcasing their strong presence in the market. However, the company faced challenges in 2020 due to the Covid-19 pandemic, resulting in stagnant sales.

Nevertheless, Soupergirl’s growth was fueled by strategic funding initiatives. In September 2020, the company successfully secured a $2 million investment from Arborview Capital, Seth Goldman (the creator of Honest Tea), and Danielle Vogel (the founder of Glen’s Garden Market). This infusion of funds allowed Soupergirl to undertake several growth-focused initiatives:

Expansion of Soupergirl’s production kitchen
Increase in their direct-to-consumer business
Growth of their presence in grocery stores

This funding not only enabled Soupergirl to scale their operations but also positioned them for further expansion and market penetration. As a result, Soupergirl’s annual revenue has reached an impressive $9 million as of November 2021.

Investor Details:

The $2 million investment in Soupergirl came from the following notable investors:

Investor
Background

Arborview Capital
A venture capital firm specializing in sustainable food and agricultural technologies.

Seth Goldman
The creator of Honest Tea, a renowned organic bottled tea company.

Danielle Vogel
The founder of Glen’s Garden Market, a popular grocery store focused on sustainable and local products.

These investments not only provided Soupergirl with the financial resources necessary for growth, but also brought onboard experienced individuals and organizations with deep industry knowledge and expertise.

The continued funding and support from Arborview Capital, Seth Goldman, and Danielle Vogel have further solidified Soupergirl’s position in the market, allowing them to pursue their ambitious expansion plans and reach a wider customer base. With their commitment to providing healthful soups, Soupergirl is well-positioned for continued success and growth in the future.

Soupergirl’s Distribution and Retail Presence

Soupergirl’s delicious soups have become increasingly accessible to consumers through their extensive distribution and retail presence. These wholesome soups can be found in various locations, including popular grocery stores and regional chains. Let’s take a closer look at where you can find Soupergirl’s soups:

Whole Foods Market

Soupergirl’s soups are available in over 50 Whole Foods Market stores across larger metropolitan areas such as Washington, DC, Philadelphia, Pittsburgh, and Richmond. Whole Foods Market is renowned for its commitment to high-quality and natural products, making it a perfect fit for Soupergirl’s soups.

Smaller Chains

In addition to Whole Foods Market, Soupergirl’s soups can also be found in smaller chains like Dawson’s and Yes Markets. These regional grocery stores cater to health-conscious consumers who prioritize fresh and nutritious food options.

Costco

For those who prefer bulk purchasing, Soupergirl’s soups are available in 20 Costco locations spanning from Massachusetts to Washington, D.C. Costco’s wide customer base and reputation for value make it an ideal partner for Soupergirl’s products.

Partnerships with Harris Teeter and Kroger

Soupergirl is expanding its retail presence through strategic partnerships with major grocery retailers like Harris Teeter and Kroger. These partnerships will allow Soupergirl’s soups to be available in additional stores, giving even more consumers the opportunity to enjoy their delicious flavors. The soups are expected to be stocked in Harris Teeter and Kroger stores in the first quarter of 2022.

With their growing distribution network and expanding retail presence, Soupergirl is making it easier than ever for soup lovers to find and enjoy their wholesome creations.

Locations where Soupergirl’s Soups are Available

Store
Available Locations

Whole Foods Market
Washington, DC
Philadelphia
Pittsburgh
Richmond

Smaller Chains
Dawson’s
Yes Markets

Costco
Massachusetts
Washington, D.C.

Harris Teeter and Kroger
Upcoming presence in the first quarter of 2022

Soupergirl’s Competitors

Soupergirl faces strong competition from other food establishments that also cater to health-conscious consumers and offer healthy alternatives. Some of Soupergirl’s biggest competitors include:

Piola Restaurant
Masala Art Restaurant
Fujimar Restaurant

These establishments, like Soupergirl, prioritize providing nutritious and flavorful menu options that meet the demands of health-conscious individuals. With their own unique offerings and commitment to quality, Piola Restaurant, Masala Art Restaurant, and Fujimar Restaurant give Soupergirl a run for their money in the healthy food market.

Despite the competition, Soupergirl continues to stand out with their fresh, preservative-free soup offerings made in small batches. Their commitment to quality ingredients and sustainable practices sets them apart from their rivals.

“We’re always trying to innovate and stay ahead of the game. Our soups are made with love and the freshest ingredients, and that’s what keeps our customers coming back for more.” – Sara Polon, Founder of Soupergirl

In the next section, we will explore Soupergirl’s net worth and valuation, providing insights into the financial success of the company.

Soupergirl’s Net Worth and Valuation

During their appearance on Shark Tank, Soupergirl was valued at $5 million. Since then, the company has experienced significant growth in its revenue, with an estimated annual revenue of $9 million as of 2022.

The net worth of the founders, Sara Polon and Marilyn Polon, is also estimated to be $9 million. Their hard work and dedication to creating fresh, preservative-free soups have contributed to the success and financial growth of Soupergirl.

In 2023, the current net worth of Soupergirl is not available. However, considering their previous revenue growth and success, it is possible that their net worth has continued to increase.

Soupergirl’s Impact and Recognition

Soupergirl has had a significant impact on the food industry with its commitment to providing fresh, preservative-free soups made with high-quality ingredients. Their dedication to offering healthful options has earned them both recognition and partnerships with major retailers.

Recognition

Soupergirl’s emphasis on quality and nutrition has caught the attention of consumers and industry leaders alike. Their delicious soups and sustainable practices have garnered recognition from various organizations. For example, they have received accolades for their responsible sourcing and sustainable packaging.

“Soupergirl has truly revolutionized the soup industry with their commitment to using fresh, preservative-free ingredients and their sustainability efforts.” – Food Industry Association

Furthermore, they have been featured in prominent media outlets such as Food Network, Forbes, and The Washington Post. Soupergirl’s dedication to providing wholesome meals has not gone unnoticed, and their influence continues to grow.

Partnerships with Major Retailers

Soupergirl’s impact extends beyond recognition, as they have formed partnerships with major retailers, enabling their soups to reach a wider audience. One of their most significant partnerships is with Whole Foods, where Soupergirl soups can be found in over 50 stores across the country.

In addition to Whole Foods, Soupergirl’s soups are available in select Costco locations, Harris Teeter, and Kroger. Partnering with these renowned retailers has facilitated the company’s growth and allowed them to reach more health-conscious consumers.

Soupergirl’s commitment to producing nutritious soups made with high-quality ingredients has not only made an impact in the food industry but has also earned them recognition and partnerships with major retailers, solidifying their position as a leading provider of healthful and delicious soup options.

Retailer
Availability

Whole Foods
Over 50 stores

Costco
Select locations

Harris Teeter
Coming soon

Kroger
Coming soon

Soupergirl’s Future Plans and Expansion

Soupergirl is committed to continuous growth and expansion in the food industry. With their established presence and loyal customer base, they have laid out a clear vision for the future. Their plans encompass various aspects of their business, including increasing their direct-to-consumer operations, expanding their reach in grocery stores, and diversifying their menu offerings.

One of Soupergirl’s key initiatives is to enhance their direct-to-consumer business. By leveraging technology and building a robust online platform, they aim to make it easier for customers to order their delicious and nutritious soups. This expansion will enable them to cater to a wider audience and provide convenient doorstep delivery, ensuring that customers can enjoy their favorite soups with minimal effort.

In addition to strengthening their direct-to-consumer business, Soupergirl has set its sights on expanding its presence in grocery stores. By partnering with more retailers and increasing shelf space, they will be able to reach a broader customer base. This expansion will make it even more convenient for consumers to find Soupergirl’s soups during their routine grocery shopping trips, further solidifying the brand’s reputation as a go-to option for healthy and flavorful soups.

Soupergirl is also focused on innovation when it comes to their menu offerings. They understand that customers crave variety, and they are continuously working to develop new flavors and expand their existing menu. By experimenting with different ingredients and culinary techniques, they will bring exciting and unique soup options to their customers. This commitment to innovation ensures that Soupergirl remains at the forefront of the industry, meeting the evolving tastes and preferences of their customers.

Furthermore, Soupergirl is dedicated to sustainability and minimizing their environmental impact. They have implemented responsible sourcing practices to ensure that their ingredients are ethically and sustainably produced. Additionally, they are exploring eco-friendly packaging options to reduce waste. By prioritizing sustainability, Soupergirl aims to contribute to a healthier planet while providing wholesome, nourishing soups to their customers.

Through their future plans and expansion strategies, Soupergirl is poised to continue making waves in the food industry. Their commitment to quality, convenience, innovation, and sustainability sets them apart from their competitors. By staying true to their core values and consistently meeting the needs and expectations of their customers, Soupergirl’s future is brimming with success and growth.

Soupergirl’s Future Plans and Expansion

Initiatives
Details

Increase Direct-to-Consumer Business
Enhance online platform for easy ordering and doorstep delivery

Expand Presence in Grocery Stores
Form partnerships with more retailers and secure increased shelf space

Menu Innovation
Develop new flavors and expand menu offerings

Sustainability Focus
Implement responsible sourcing practices and explore eco-friendly packaging options

Soupergirl’s Continued Success

Despite not securing a deal on Shark Tank, Soupergirl has continued to thrive in the food industry. Their commitment to providing healthful, fresh, and preservative-free soups has resonated with consumers, leading to significant growth in their revenue. The success of Soupergirl can be attributed to their dedication to quality and sustainability, setting them apart in the market.

With ongoing partnerships with major retailers and plans for expansion, Soupergirl is well-positioned for continued success in the future. Their soups can be found in over 50 Whole Foods Market stores and 20 Costco locations on the East Coast, with plans to expand their retail presence through partnerships with Harris Teeter and Kroger. This increased distribution will allow more consumers to experience the delicious and nutritious offerings from Soupergirl.

As Soupergirl continues to innovate and meet the demands of health-conscious consumers, their impact in the industry is expected to grow. Their dedication to providing fresh, preservative-free soups made with high-quality ingredients has earned them recognition and partnerships with major retailers. Soupergirl’s sustainable practices and commitment to responsible sourcing have further solidified their reputation as a leader in the healthful food industry.

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