Who Owns National Geographic? – National Geographic Company History

National Geographic is a brand that has captivated audiences around the world for decades with its stunning visuals and informative content. But who owns National Geographic? Let’s delve into the history of the National Geographic company to understand its ownership structure and how it has evolved over the years.

National Geographic Partners, LLC is the entity that oversees all commercial activities related to the National Geographic Society. It is a joint venture between two major stakeholders – The Walt Disney Company and the National Geographic Society. Disney owns a majority stake of 73%, while the Society holds 27% of the shares.

This joint venture was established in 2015 through a partnership between the National Geographic Society and 21st Century Fox. However, when Disney acquired 21st Century Fox in 2019, it assumed the majority ownership of National Geographic Partners, LLC, making Disney the primary owner of National Geographic.

National Geographic Partners, LLC is headquartered in Washington, D.C., and is responsible for managing various aspects of the National Geographic brand, including magazine publications, television channels, and other commercial endeavors.

Key Takeaways:

National Geographic is owned by a joint venture between The Walt Disney Company and the National Geographic Society.
The Walt Disney Company owns 73% of the shares, while the National Geographic Society owns 27%.
Disney became the majority owner of National Geographic after acquiring 21st Century Fox, which was originally a partner in the joint venture.
National Geographic Partners, LLC is responsible for managing all commercial activities related to the National Geographic brand.
The company is headquartered in Washington, D.C.

National Geographic Partners, LLC

National Geographic Partners, LLC is a joint venture between The Walt Disney Company and the National Geographic Society. The ownership structure of the company is evenly divided, with Disney owning 73% of the shares and the National Geographic Society owning the remaining 27%. This partnership allows for a strong collaboration between two renowned organizations, combining Disney’s expertise in entertainment and the Society’s commitment to exploration and education.

As a joint venture, National Geographic Partners, LLC is responsible for overseeing all commercial activities related to the Society. This includes managing magazine publications, television channels, and other commercial ventures under the National Geographic brand. With its diverse range of media offerings, National Geographic Partners, LLC aims to inspire curiosity and promote understanding of the world around us.

Ownership Structure:

The ownership of National Geographic Partners, LLC is divided as follows:

Entity
Ownership Percentage

The Walt Disney Company
73%

National Geographic Society
27%

Commercial Activities:

Magazine publications: National Geographic Partners, LLC oversees the publication of the renowned National Geographic magazine, covering a wide range of topics related to geography, science, nature, and culture.
Television channels: The joint venture manages various television channels under the National Geographic brand, providing engaging and educational programming to audiences worldwide.
Other commercial ventures: National Geographic Partners, LLC explores additional commercial opportunities that align with the Society’s mission, promoting exploration, conservation, and the dissemination of knowledge.

Through its ownership structure and commercial activities, National Geographic Partners, LLC continues to contribute to the preservation and celebration of our planet’s rich natural and cultural heritage.

History of National Geographic Ownership

The National Geographic Society’s ownership history is intricately tied to the partnership between 21st Century Fox and the Society. The story begins in 1997 when the original News Corporation (which later became 21st Century Fox) joined forces with the Society to launch the National Geographic Channel. This collaboration marked the beginning of a fruitful relationship that would shape the future of National Geographic.

Over the years, the joint venture between 21st Century Fox and the National Geographic Society grew stronger, leading to the establishment of National Geographic Partners, LLC in 2015. This new entity was created to oversee all commercial activities related to the Society, including magazine publications and television channels.

However, in 2019, a significant development occurred that reshaped the ownership landscape of National Geographic. The Walt Disney Company acquired 21st Century Fox, resulting in Disney assuming the majority stake in the joint venture. With this acquisition, Disney became the primary owner of National Geographic, solidifying its position within the realm of entertainment and media conglomerates.

This image illustrates the historical journey of National Geographic’s ownership, showcasing the pivotal role played by 21st Century Fox and the subsequent Disney acquisition.

Ownership Highlights:

Year
Key Event

1997
News Corporation (later 21st Century Fox) launches National Geographic Channel in partnership with the Society

2015
National Geographic Partners, LLC is formed to oversee commercial activities

2019
The Walt Disney Company acquires 21st Century Fox, becoming the majority owner of National Geographic

This table provides a succinct overview of the key events that shaped the ownership history of National Geographic, highlighting the pivotal role played by 21st Century Fox and Disney.

National Geographic Company Divisions

National Geographic Partners, LLC, the joint venture between The Walt Disney Company and the National Geographic Society, operates various divisions that oversee different aspects of the company’s operations. These divisions include:

National Geographic Global Networks

National Geographic Global Networks is a joint venture with Disney General Entertainment Content. It focuses on television networks under the National Geographic brand, offering a range of programming related to exploration, nature, culture, and science.

NG Media

NG Media is responsible for the media publications of National Geographic Partners, LLC. It includes the renowned National Geographic magazine, along with other digital and print publications that cover topics such as geography, history, nature, science, and world culture.

National Geographic Travel and Tours

National Geographic Travel and Tours provides exceptional travel services and expedition planning to individuals who seek unique and immersive experiences. The division specializes in organizing tours and trips to various destinations around the world, combining exploration, cultural experiences, and adventure.

National Geographic Maps

National Geographic Maps is the division that specializes in cartography and map publications. It produces high-quality and detailed maps, including world maps, atlases, and thematic maps. The cartographic representations provided by National Geographic Maps are known for their accuracy and are used by enthusiasts, educators, and explorers.

Division
Description

National Geographic Global Networks
Joint venture with Disney General Entertainment Content focused on television networks.

NG Media
Responsible for media publications, including National Geographic magazine.

National Geographic Travel and Tours
Offers travel services and expedition planning.

National Geographic Maps
Specializes in cartography and map publications.

These divisions collectively contribute to the diverse and extensive portfolio of National Geographic Partners, LLC, allowing the organization to engage with audiences through various mediums and provide unique experiences.

National Geographic Magazine

National Geographic magazine, published by National Geographic Partners, LLC, is a renowned monthly publication that delves into a rich tapestry of topics encompassing geography, history, nature, science, and world culture. With its captivating content and stunning visuals, the magazine has established a loyal readership worldwide that eagerly awaits each new issue.

The circulation of National Geographic magazine is truly impressive, with numerous local-language editions published across the globe. Combining both English and other languages, the magazine reaches a monthly circulation of approximately 6.8 million, making it one of the most widely circulated magazines in the world. The extensive reach translates to an estimated readership of around 60 million, highlighting the global appeal and influence of National Geographic magazine.

National Geographic TV Channels

National Geographic Partners, LLC offers a diverse range of television channels under the National Geographic brand. These channels provide captivating programming that explores the wonders of our world, including nature, culture, and science. Let’s take a closer look at some of the National Geographic TV channels:

National Geographic TV

National Geographic TV is the flagship channel of the National Geographic brand. It features a compelling lineup of documentaries, series, and specials that take viewers on incredible journeys to remote locations, showcasing the beauty and diversity of our planet. From stunning wildlife footage to groundbreaking scientific discoveries, National Geographic TV offers an immersive experience for nature enthusiasts and curious minds.

Nat Geo Wild

Nat Geo Wild is the channel dedicated to showcasing the wonders of the animal kingdom. With captivating documentaries and series, Nat Geo Wild invites viewers into the wild, providing an up-close and personal look at the behaviors and habitats of extraordinary creatures. From the majestic predators of the Serengeti to the hidden depths of the ocean, Nat Geo Wild takes viewers on unforgettable wildlife adventures.

Nat Geo People

Nat Geo People explores the diverse cultures and captivating stories of people from around the globe. Through thought-provoking documentaries and engaging series, the channel provides a window into the lives of individuals living in extraordinary circumstances and extraordinary places. Nat Geo People celebrates the diversity of our world, showcasing unique traditions, inspiring journeys, and the resilience of the human spirit.

The programming across these channels is designed to inspire, educate, and entertain audiences of all ages. National Geographic TV channels are available worldwide, allowing viewers to embark on exciting adventures without leaving their homes. Additionally, as part of the Disney family, these channels often collaborate and cross-promote with other Disney-owned channels, offering a rich and diverse lineup of content.

With National Geographic TV, Nat Geo Wild, and Nat Geo People, National Geographic Partners, LLC continues to captivate audiences with compelling programming that showcases the wonders of our world. Whether it’s exploring the depths of the oceans, uncovering hidden cultures, or witnessing the extraordinary lives of wildlife, these channels offer a truly immersive and educational experience.

National Geographic Travel and Tours

National Geographic Travel and Tours, a division of National Geographic Partners, LLC, is dedicated to providing exceptional travel services and expedition planning for adventurous explorers. With a focus on exploration, cultural experiences, and adventure, National Geographic offers a wide range of tours and trips to destinations around the world.

What sets National Geographic Travel and Tours apart is their integration of expertise in photography and storytelling into their travel offerings. By combining their passion for visual storytelling with immersive travel experiences, they provide a unique and captivating journey for travelers.

Travel Services

When it comes to travel services, National Geographic Travel and Tours goes above and beyond to ensure a seamless and unforgettable travel experience. From transportation and accommodation arrangements to expert guides and curated itineraries, they handle every aspect of the journey with meticulous attention to detail.

With their extensive network of partners and local connections, National Geographic Travel and Tours can offer exclusive access to iconic landmarks, hidden gems, and authentic local experiences. Whether it’s a wildlife safari in Africa, a cultural exploration in Asia, or an expedition to the polar regions, they strive to create meaningful and enriching travel experiences.

Expedition Planning

For those seeking an extraordinary adventure, National Geographic Travel and Tours specialize in expedition planning. Their team of experienced expedition leaders and expert naturalists design and lead expeditions to some of the most remote and awe-inspiring corners of the world.

From organizing logistics and ensuring safety to providing in-depth knowledge and insights, National Geographic’s expedition planning services are tailored to meet the needs of intrepid travelers. Whether it’s hiking through pristine rainforests, exploring ancient archaeological sites, or diving into vibrant coral reefs, they make it possible to embark on once-in-a-lifetime journeys.

Benefits of National Geographic Travel and Tours
Highlights

Expertly curated itineraries
Immerse in the best each destination has to offer

Access to exclusive experiences
Uncover hidden gems and local secrets

Exceptional guides and expedition leaders
Gain insights from knowledgeable experts

Emphasis on responsible and sustainable travel
Contribute to the preservation of natural and cultural heritage

When you choose National Geographic Travel and Tours, you can expect an extraordinary travel experience that combines adventure, education, and exploration. Discover the world through a different lens and create lasting memories with National Geographic as your guide.

National Geographic Maps

National Geographic Maps, a division of National Geographic Partners, LLC, is dedicated to the art and science of cartography. With a deep passion for geographical exploration, National Geographic Maps produces a diverse range of map publications that captivate and educate readers around the world.

At the heart of National Geographic Maps’ expertise is their commitment to accuracy and detail. Their cartographic representations are renowned for providing reliable information on geography, topography, and landmarks. Whether it’s a world map, an atlas, or a thematic map, National Geographic Maps takes pride in creating visually stunning and informative cartographic works.

With National Geographic Maps, readers can embark on virtual journeys, delve into specific regions, or gain a broader perspective of the world. Their maps offer a wealth of knowledge, allowing individuals to explore diverse cultures, ecosystems, and historical landscapes.

To showcase the incredible work of National Geographic Maps, here is an example of a thematic map they have created:

Example: Map of World Biomes

Biome
Description

Tropical Rainforest
A lush and biodiverse ecosystem characterized by heavy rainfall and high temperatures. home to a wide range of plant and animal species.

Desert
An arid region with low precipitation and extreme temperature fluctuations, often inhabited by specialized plant and animal adaptations.

Grassland
A biome dominated by grasses and herbaceous plants, known for its fertile soils and large herds of grazing animals.

Tundra
A cold and treeless landscape found in the Earth’s polar regions, characterized by permafrost and adapted flora and fauna.

Ocean
The vast expanse of saltwater covering most of the Earth’s surface, home to a diverse array of aquatic life forms.

This thematic map showcases the various biomes that exist around the world, providing valuable insights into the diverse ecosystems that support life on our planet. National Geographic Maps’ commitment to producing visually appealing and educational map publications makes them a trusted source for cartographic exploration.

National Geographic Society’s Legacy

For over 130 years, the National Geographic Society has been dedicated to scientific exploration and the sharing of knowledge about our world. Through its commitment to research, discovery, and education, the Society has made a lasting impact on our understanding of the planet.

The National Geographic Society has supported numerous expeditions led by National Geographic Explorers, who have ventured to some of the most remote and fascinating corners of the globe. These expeditions have resulted in groundbreaking discoveries and remarkable insights into the natural and cultural worlds.

One of the key aspects of the Society’s legacy is its focus on promoting geographic knowledge. Through its iconic magazine, National Geographic has provided a platform for experts and storytellers to share their experiences and enlighten readers about different cultures, wildlife, and ecosystems. The magazine’s visually captivating photographs and informative articles have captivated audiences for generations.

Impactful Discoveries and Insights

Over the years, National Geographic Society-funded expeditions have led to significant discoveries that have advanced scientific knowledge and shaped our understanding of the world. These expeditions have covered a wide range of subjects, from archaeology and anthropology to marine biology and conservation.

For example, in the 1990s, the Society sponsored the research of Dr. Robert Ballard, who famously discovered the wreck of the RMS Titanic. This groundbreaking expedition provided valuable insights into marine exploration and deep-sea ecosystems.

Another notable expedition supported by the Society was the study of the Galápagos Islands led by Dr. Jane Goodall. Her research on the islands’ unique wildlife and ecosystems contributed to our understanding of evolution and conservation biology.

These are just a few examples of the countless contributions the National Geographic Society has made to scientific exploration and knowledge sharing. Through its support of groundbreaking expeditions, the Society continues to push the boundaries of human knowledge and inspire a sense of wonder and curiosity about our world.

National Geographic Society’s Legacy
Contributions

Promoting Geographic Knowledge
Through its magazine and various media platforms, National Geographic has fostered a deep appreciation and understanding of our world’s diverse cultures, environments, and wildlife.

Advancing Scientific Exploration

The Society’s support of scientific research and expeditions has led to groundbreaking discoveries across a wide range of disciplines, from archaeology and biology to astronomy and anthropology.

Conservation and Environmental Advocacy
National Geographic has been a champion for the protection of our planet’s natural wonders and the preservation of biodiversity through its storytelling and conservation initiatives.

Educating and Inspiring Future Generations
Through its educational programs and resources, the Society has empowered countless individuals to explore, learn, and take action to protect our planet for future generations.

National Geographic’s Strategic Vision

National Geographic’s strategic vision is rooted in its legendary legacy and driven by a commitment to making a significant impact on the world. Through exploration, scientific excellence, education, and powerful storytelling, the organization strives to inspire curiosity, knowledge, and understanding among people of all backgrounds.

With a focus on innovation and global reach, National Geographic continuously pushes the boundaries of what is possible. By embracing new technologies and creative approaches, they are able to engage with audiences in unique and compelling ways, bringing the wonders of the world to life.

Equally important, National Geographic is dedicated to promoting diversity, equity, and inclusion. They believe that every voice and perspective is valuable, and actively work towards ensuring that their content, programs, and initiatives reflect the richness and diversity of the global community. By championing diversity, equity, and inclusion, National Geographic aims to foster a more inclusive and equitable world for all.

As a joint-venture with The Walt Disney Company, National Geographic benefits from increased philanthropic investment in its Explorers and mission programs. This enables the organization to expand its reach and impact, inspiring millions of people around the world to care about our planet, its people, and its wildlife. With a strategic vision that encompasses innovation, diversity, equity, and inclusion, National Geographic continues to be a beacon of knowledge, inspiration, and exploration.

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